Crystal Sim

Crystal Sim

Head of Digital Marketing and Media, Integrated Marketing

Samsung Electronics Singapore

Crystal Sim is the head of digital marketing and media, integrated marketing at Samsung Electronics Singapore. A seasoned marketer with over a decade of experience across the APAC region, she has a proven track record in driving sales, building brand awareness, and crafting strategies that deliver tangible business results.

With a deep understanding of both brand vision and market dynamics, Sim excels at formulating go-to-market strategies that resonate with consumers while supporting long-term revenue growth. Her passion lies in tackling complex marketing challenges head-on, bringing a blend of strategic insight, creativity, and tenacity to every campaign she leads. Known for her resilience and results-oriented mindset, she is committed to pushing boundaries and making a meaningful impact through digital and integrated marketing.