Cyril Prasanna Kumar

Cyril Prasanna Kumar

Regional Digital Marketing Head, ASEAN

Reckitt

As the regional digital marketing head for the ASEAN region at Reckitt, Cyril Prasanna Kumar leads innovative digital strategies that drive brand growth, consumer engagement, and performance marketing excellence across diverse markets. With over 15 years of experience in digital marketing, Kumar brings a deep understanding of regional nuances, e-commerce acceleration, and data-driven decision-making to the forefront of Reckitt’s marketing initiatives.

In this role, Kumar spearheads the development and execution of integrated digital campaigns, optimises omnichannel strategies, and champions digital transformation within the organisation. Passionate about consumer behaviour and emerging technologies, he has successfully scaled digital capabilities and built high-performing teams across multiple countries in ASEAN region.