Dhiren AminChief Marketing Officer, Asia
The Kraft Heinz Company
Dhiren Amin is the Chief Marketing Officer, Asia for Kraft Heinz with a commercial responsibility spanning brand management, innovation development, R&D and category/trade marketing. He also oversees the consumer insights, media and activation related activities for the company, covering China, Indonesia, India, Thailand, Malaysia, Singapore, Philippines and other South East Asian markets.
Dhiren joined Kraft Heinz in July’16 as the Chief Marketing Officer for Indonesia. He implemented a number of measures, aimed at improving the business performance and brand equity of the ABC brand in Indonesia, extending across the brand’s full range of products – Soy & Chili Sauce, Ready-to-drink, canned foods and helped drive accelerated penetration growth, improved mix performance and sales growth for the organisation.
Before joining Kraft Heinz, Dhiren worked at Unilever for 3 years as a Global Brand Manager for Vaseline Men, based out of Singapore, where he was involved in the re-launch of the brand in SEA and leading face-care innovations that were aimed at growing the business in the brand’s key markets. Prior to this, he worked as a strategic planner for 8+ years in advertising with his last role being Head of Planning for McCann Mumbai.