
Dione Song Chief Executive Officer, Love, Bonito
Dione is a thought leader in modern consumer technology and retail and has had a breadth of experiences across direct-to-consumer and e-commerce. As the Chief Executive Officer at Love, Bonito, Dione spearheads the vision, strategy, culture and growth at Love, Bonito.
Love, Bonito’s ambition is to become the Asian female brand of the future – thoughtful, considerate, truly omnichannel and a representation of ‘new female retail’. Alongside a passionate team of 250 around the region, she has transformed the company and positioned it for broad global expansion. Love, Bonito has a strong presence across Singapore, Malaysia, Indonesia and Hong Kong, and a growing presence across newer international markets like Philippines, Taiwan, Australia and the US.
Prior to this, Dione was at Sephora Digital heading the Australia & New Zealand e-commerce business and Digital Marketing for the region. Before that, she spent four years at Zalora, the largest online fashion marketplace in Southeast Asia.