Dulya Wijeratne

Dulya Wijeratne

Key Accounts Lead

Cult Creative

Dulya Wijeratne is a social media marketing and business development expert specialising in the fashion, beauty, luxury retail, and hospitality sectors. Known for her ability to craft impactful CGC and influencer marketing campaigns, she collaborates with brands and agencies to develop strategies rooted in market trends and in-depth industry research.

In 2024, Wijeratne spearheaded over 175 CGC campaigns, engaging with more than 500 creators and achieving campaigns with organic reach easily surpassing two million views within three months. Her work has delivered tangible results, including booking out restaurants for weeks or months on end. She has worked with prestigious brands like Grab, Spritzer Malaysia, The Big Group, Marriott, Le Méridien, Four Points, Moxy, Aloft KL Sentral, Hotel Indigo.

Wijeratne’s portfolio also includes successful campaigns for Pavilion Group, HSBC Malaysia, RHB, Bata, DressingPaula, Huckleberry, and The Exchange TRX. Her work has supported over 60 brands, extending their reach across markets in Singapore, Australia, and the USA.

As a sought-after speaker and trainer, Wijeratne has conducted workshops on CGC strategies and maximising ROI at conferences and events, empowering clients and creators alike. Passionate about fair opportunities, she champions Malaysian talent, connecting them with renowned brands and ensuring equitable compensation.