Erita SantosaHead of Digital
British American Tobacco Indonesia
Erita holds a Master’s Degree in Business Digital Marketing from Tilburg University, Netherlands, and her career in digital marketing spans over 10 years of professional experience in leading digital transformation for retails organisation in banking and consumer goods. As a Head of Digital in British American Tobacco Indonesia, she believes in data-driven marketing and first-party data being the holy grail to be successful at marketing in the digital world. She is driving experiment growth for consumer acquisition, and conversion-driven for D2C online and offline to the recipe for success.