Gerald Tjan

Gerald Tjan

Asia Commercial Director

Braze

Gerald Tjan leads Braze’s commercial business across Asia, partnering with brands to drive growth through more intelligent, data-driven customer engagement. He works closely with both high-growth startups and established enterprises to rethink how they acquire, retain, and build lasting relationships with their customers.

With deep experience in Asia’s fast-evolving digital landscape, Tjan focuses on helping companies move beyond fragmented marketing efforts toward cohesive, lifecycle-driven strategies that deliver measurable business impact. His approach combines strategic clarity with hands-on execution, ensuring that customer engagement is not just a function, but a competitive advantage.

He is a strong advocate for building human, empathetic connections in an increasingly automated world, believing that when customer engagement is done right, it should feel intuitive rather than engineered.

Outside of work, Tjan enjoys life at home with his Cavapoo, Louie, whose energy and personality provide a daily reminder not to take things too seriously.