Henry Christian

Henry Christian

Head of Loyalty and Customer Digital Transformation

Metro Singapore

Henry Christian is a loyalty and CRM leader with over 15 years of experience in designing, building, and scaling impactful customer loyalty programs across diverse industries, including retail, finance, airlines, and e-commerce. Currently the head of loyalty and customer digital transformation at Metro (Private) Limited, Christian has a proven track record of driving customer retention and growth through data-driven strategies.

He has notably designed and managed some of Asia’s largest loyalty programs, such as Link Rewards (Singapore), MAPCLUB (Indonesia), and GoTo Group Loyalty (Indonesia). With a unique background spanning both running award-winning loyalty programs and independent consulting, Christian offers a well-rounded perspective on creating financially sustainable systems that foster strong customer-business relationships. A recognised thought leader, Christian frequently shares his insights at global events and on LinkedIn.