James Tugman

AI Strategy and Implementation Lead

Maker Lab

James Tugman is the AI strategy and implementation lead at Maker Lab. He has a background in tech product management, including leading AI e-commerce projects at Rakuten in Tokyo and Singapore.

Tugman directs AI strategy and workflow architecture across embedded teams, specialising in multi-agent systems and human-centered workflows for clients like KFC and Singapore Tourism Board (STB). He focuses on transforming legacy operational structures into high-velocity, scalable execution engines.