Jaslyin Qiyu
Head of Client Marketing, Channels & Content
Citibank Singapore
With over 20 years of B2B and B2C brand, marketing and communications regional experience in various industries, Jaslyin specialises in brand building, client experience management, content strategy, multichannel performance marketing, and mobile engagement and optimisation strategies. She has managed regional marketing teams across Asia Pacific in global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse and State Street, driving marketing transformation, building go-to-market strategies and setting up high performing marketing teams from ground-up. A self-professed data and customer insights fanatic, she believes that a good company knows the pain points of their customers and value they can bring to address them, while a good campaign delivers on that promise in a compelling and measurable manner.