Jordan PrainitoManaging Director
Robinsons
Jordan’s ambition was to transform the business. In 2016, he joined Canningvale. He modernised the ERP infrastructure, migrated the business from on-premise physical hardware to cloud-based infrastructure.These changes positioned Canningvale for scalable growth and enabled automation solutions that drove further efficiencies. He also hired top-tier marketing talent to drive revenue growth through targeted digital marketing initiatives.
Jordan took over the day-to-day operations of the business in 2017. Under his leadership, Canningvale Australia has evolved from a wholesale supplier into a multi-million online business. Jordan credits this success to the people and team around him at Canningvale, embracing a transparency first and outcomes-based management style that has helped make Canningvale one of Australia’s fastest-growing and most profitable online retailers.
Jordan has strong and fond memories of Robinsons from the time he lived and worked in Singapore. He loved the history and heritage of the brand, and is excited to drive its reinvention as a 21st century online retailer.
Jordan took over the day-to-day operations of the business in 2017. Under his leadership, Canningvale Australia has evolved from a wholesale supplier into a multi-million online business. Jordan credits this success to the people and team around him at Canningvale, embracing a transparency first and outcomes-based management style that has helped make Canningvale one of Australia’s fastest-growing and most profitable online retailers.
Jordan has strong and fond memories of Robinsons from the time he lived and worked in Singapore. He loved the history and heritage of the brand, and is excited to drive its reinvention as a 21st century online retailer.