Ksenia MartellaGlobal Marketing Director
H&H Group
Ksenia is the Global Marketing Director, responsible for global brand, digital and innovation strategy for Swisse Wellness (Top Global Brand of Vitamins, Supplements and Skincare). She is a Global Marketing Leader with over 17 years of experience across Europe, Asia, and Middle East in top FMCG and Healthcare organisations. She has a strong passion towards driving business results through entrepreneurial thinking and a digital-first approach. She has a broad experience in brand building, digital transformation, innovation and global cross-functional teams’ management.
From creating her own digital healthy living platform into leading a top global brand of supplements, vitamins and skincare, she has experienced every aspect of the digital eco-system at first hand. She believes that brand love, education and trust are fundamental areas to focus on to deliver the results and transform the business.