Lianne MuiDigital Marketing & E-commerce Strategy Director, APAC
McCormick & Company
Lianne is the Digital Marketing Director & Ecommerce Strategy Director, Asia Pacific of McCormick & Company, responsible for leading the charge on Digital and Ecommerce acceleration across the region. She partners with her country teams and agencies to design and implement an operating framework, cultivating a data-driven mindset and strengthening the organisation’s core capabilities to develop and inculcate best-in-class Digital marketing and Ecommerce initiatives.
Prior to McCormick, she held similar regional/global digital transformation roles at Kimberly-Clark, Club 21 and supported many clients across different industries in her agency days.