Mark Khoo

Mark Khoo

APAC Digital Activation Lead

Versuni

Mark Khoo is a senior digital marketing leader shaping how brands grow in the age of AI, retail media, and distributed influence. As digital activation lead at Versuni (Philips Home Appliances), he leads APAC strategy across seven markets, driving sustained business growth through AI-powered media, full-funnel commerce, and next-generation measurement frameworks.

Khoo is known for challenging traditional marketing models—pioneering approaches that connect media, data, and content into unified growth systems. His work spans scaling ecommerce through integrated creator ecosystems, advancing AI search readiness, and building data infrastructures that tie media investment directly to brand and commercial outcomes. With leadership experience across Kimberly-Clark, Resorts World Sentosa, PayPal, and WPP, he brings a unique perspective at the intersection of brand, performance, and commerce. He’s also a father to two lovely girls, an aspiring carpenter and a horrid golfer and boxer.