FORMER MAZEN MROUEHEAD OF GLOBAL DIGITAL MEDIA & MARTECH FROM FRIESLANDCAMPINA
Mazen was the head of Global Digital Media and Martech, The Netherlands/Singapore. He lead a team working on specialised nutrition products such as baby formula and his responsibilities covered media, technology, CRM, Website/SEO, digital transformation, and innovation. Mazen oversaw media pitches, digital strategies and transformation, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, and TikTok.
Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC, member of iab GCC, and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.