Mikael VaittiHead of Digital Marketing & Strategy
Yappy Pets Pte Ltd
Mikael Vaitti is a strategic, result-oriented and collaborative digital marketing leader with more than 15 years of experience developing marketing strategies and running performance marketing campaigns that deliver business results in APAC and Europe for both B2B and B2C businesses.
Using data analytics to focus on market and consumer insights, Mikael has created growth strategies for SMEs and MNCs in both APAC and Europe. His forte is formulating digital strategies tailored for businesses’ targeted audiences. His belief in digital branding emphasises on consumers’ digital experience and journey, helps transform brands through seamless O2O experience.