Paulene Ong

Paulene Ong

Marketing Director

Uniqlo Singapore

Paulene Ong is the marketing director of Uniqlo Singapore, leading product marketing, digital marketing, digital strategy, public relations and creative initiatives. With a career spanning Unilever, Shiseido and Nestlé, she has held local, regional and global roles – including six years in Tokyo – where she honed her expertise in creative marketing, product development and digital transformation. Her strategic approach has driven business growth and earned her multiple marketing accolades throughout her career.

A firm believer in lifelong learning, Ong recently graduated with an executive master’s in business administration from INSEAD. Outside of work, she enjoys pilates and spending time with Buddy, the shih-tzu.