Peter BakkerChief Executive Officer, Partner
Contrend
With 25 years of management experience in various Asian markets, Peter has been part of the content marketing industry since its early stages. Having launched King Content, a pioneering content marketing company in Singapore in 2010, Peter then co-founded award-winning agency Immedia Content Pte Ltd. before launching Contrend as Partner and Managing Director.
Now based in Australia, Peter has previously worked for prestigious news brands such as The Economist and Financial Times as their Director of Marketing and Circulation. When not schooling the team on the benefits of staying active and fit, Peter speaks at industry events and exhibitions across Europe and Asia.