Robert Gaxiola
Consultant
Robert Gaxiola is a brand and advertising consultant with deep expertise in the esports, entertainment, and gaming ecosystem. As the managing partner at Playbook XP, his strategic insights and creative solutions help brands win in the gaming space.
His career path as an executive creative director includes roles at the top creative agencies in Asia, including Ogilvy, Bates, and Dentsu. His experience in the USA took place at Goodby Silverstein & Partners in San Francisco, widely regarded as the best digital shop in the country. His prior role as APAC Creative Lead for the fastest-growing esports startup in Asia gives him unique insights into the category.
Outside his consulting roles, Gaxiola teaches leadership and marketing courses at SMU Academy. His experience makes him a sought-after trainer for brands looking to excel in the gaming ecosystem.