Sam Meyer

Sam Meyer

Area VP, Asia

Braze

Sam Meyer is a visionary leader in marketing technology, customer engagement and AI-driven transformation. As area vice president for Asia at Braze, Meyer leads the company’s go-to-market and customer engagement strategy across one of the world’s most dynamic regions. Partnering with leading brands, he helps organisations scale real-time, AI-powered customer experiences that drive both growth and loyalty.

He is known for his bold, human-centric vision of marketing transformation. He sees agentic AI not just as a technical tool, but as a co-pilot — enabling marketers to act with agility, empathy, and relevance. His insights on AI-first personalisation, ethical data use, and autonomous marketing systems have made him a sought-after speaker and advisor across Asia’s digital ecosystem.

With over 15 years of experience in Asia and a career spanning Europe and the US, Meyer brings a globally-informed perspective to the intersection of technology and customer experience. His leadership extends beyond the boardroom; outside of his professional work, he is a fintech investor and passionate advocate for financial literacy, championing inclusive growth and smarter access to opportunity.