SAMANTHA ALLENHEAD OF DIGITAL CUSTOMER TOUCHPOINTS, JOLLIBEE FOODS CORPORATION
Samantha is the Head of Digital Customer Touchpoints at Jollibee Foods Corporation, based in Manila. Her team’s goal is to ensure that JFC’s e-commerce access points are frictionless in terms of customer experience, and continuously relevant given today’s mobile-first environment. Sam works with all JFC brands in the Philippines – Jollibee, Chowking, Mang Inasal, Burger King, Greenwich, Red Ribbon, Panda Express and Pho 24 – to keep digital commerce roadmaps customer-centric and agile while building digital business and equity. Sam has over 22 years of experience in mobile and web management and innovations, digital product development, marketing, advertising and research.