Sarah Mathews

Sarah MathewsGroup Head of Media Partnerships APAC
Tripadvisor

A seasoned keynote speaker and travel trend spotter, Sarah has more than 20 years marketing, sales and digital experience across EMEA and APAC. She currently leads the digital marketing team at Tripadvisor across APAC.

Sarah is Tripadvisor’s insight-clopedia. With her background, Sarah has a deep understanding on how to leverage data, insights and digital platforms to develop impactful traveller-centered campaigns that drive marketing success, making sure clients are talking to the right audience, the right way.

Sarah’s core focus has been developing growth within the destination sector for Tripadvisor, working with key organizations and Ministries across the region. Her current role has evolved to working across the whole travel sector as well as driving new opportunities from the non-travel sector. Some of her recent clients include Tesla, Citibank, Accor, Tourism New Zealand and Japan Airlines.

Under her leadership, the Asia Pacific team launched the first Tripadvisor Destination Academy, a three-day Digital Boot camp for government organisations and the CEO Challenge, a campaign that supports the discovery of lesser known destinations and in 2019 launched the first ever Asia Pacific Destination Leadership Summit focusing on the challenges and opportunities governments and ministries face in travel.