Seow Hui TanGlobal Head of Product & Thought Leadership Strategy, Shell Emerging Energy Solutions
Shell
Seow Hui is currently the Global Head of Product & Thought Leadership Strategy for Shell Emerging Energy Solutions. Prior to this, she was the Global Head of Marketing Strategy & Commercial Excellence for Shell Aviation. She joined Aviation in 2018 and has more than 20 years of commercial and marketing experience, having held roles in sales and marketing, customer and brand experience, go to market strategy and digital transformation.
Prior to her role in Shell today, Seow Hui was the Regional Head of Product and Go To Market Strategy for Essilor, a leading French multinational vision care company in Asia Pacific, Middle East, Africa and Russia, leading the transformation of their sales, marketing and digital capability for the company in the region. Before that, Seow Hui has spent more a decade at Procter & Gamble, leading tremendous growth of multi-billions dollar brands like Olay, Braun and Gucci, cutting across beauty care, consumer electronics and luxury categories at both regional and global level.