Sharon Koh

Sharon Koh

Managing Director

Digital Studio by APRW

Sharon Koh joined APRW as one of the owner-directors in 2015 to set up the digital marketing practice at the firm. Koh brings along a rich plethora of over 20 years of experience in the areas of marketing and brand development across various recognised corporates in Singapore. Prior to joining APRW, she spearheaded the marketing function at budget airline, Scoot, part of the Singapore Airlines Group. At Scoot, she was part of the pioneer team that launched the airline in 2012. She spent over three years at the airline. Koh also worked across various roles in marketing at TREND Micro and Procter & Gamble (P&G).

At APRW, Koh drives the digital strategies for a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, property, food & beverage, tourism, charities and non-profit, among many others. Koh and her team work seamlessly with the marketing teams of various firms and ensure all online activity complements offline efforts.

Koh’s strength lies in her rich knowledge of how to navigate within the digital space in a holistic way. This includes a deep understanding of the consumer’s digital content consumption behavior, identifying the right communication channels, development of multi-faceted cross-format content to engage the digital audience of today.