Sonal Aggarwal

Sonal Aggarwal

Head of E-commerce SEA

PUMA

Sonal Aggarwal is an experienced e-commerce leader who has spent over a decade building and scaling online businesses across India and Southeast Asia. 

Her career spans some of the largest marketplace platforms in the region, including Lazada, Shopee, Amazon, Flipkart, and TikTok Shop. This deep cross-platform experience gives her a unique, on-the-ground perspective on what it takes to drive actual profitability and operational efficiency in modern commerce. 

Known for her focus on finding and developing new growth strategies, sustainability initiatives, and execution, Aggarwal successfully manages cross-border teams to transform market complexities into scalable business growth.