SORIN PATILINETGLOBAL MARKETING INSIGHTS DIRECTOR, MARS
Sorin leads the Global Marketing Communications Lab at Mars (the family owned company behind brands like M&M’s, Snickers, Skittles, Pedigree, Whiskas, Extra, Orbit, Royal Canin, Kind, and many others). Mixing his extensive experience in consumer goods marketing with his engineering education, Sorin is responsible for Mars’s global media and creative excellence research agendas. His team builds innovative digital marketing capabilities at the intersection of sciences and technologies, grounded on a deep understanding of human behaviours. Sorin’s views about marketing, brands and advertising are now available to everyone via the “Engineering Marketing” blog – www.sorinp.com – a platform to where curious marketers can connect.