Kestrel Lee

Executive Creative Director & Digital Strategist
Advisory member to WARC Rankings, China

With 20 years of advertising experience, Kestrel Lee is an award-winning Executive Creative Director for e-commerce, integrated and digital marketing. Starting as an English-Chinese copywriter at ad agencies such as Saatchi & Saatchi, BBH, Y&R, he made his mark at digital-led integrated agencies such as Arc Worldwide/Leo Burnett, FCBi, TBWA/Tequila, Sapient and Edelmen/Zeno.

A proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising, Kestrel Lee has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oréal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank.
Winning almost 100 digital and integrated awards, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oréal Paris and many other brands in China and Asia.