Radit Mahindro

Digital Marketing Director
Potato Head Group

Radit Mahindro is the Digital Marketing Director for Potato Head, an Indonesian lifestyle hospitality brand, with properties in Bali, Hong Kong, and Singapore. With the recently launched Desa Potato Head in Bali, Potato Head is committed to focusing on four core pillars; Inspire Creativity, Nourish the Body, Align the Soul, and Sustain Mother Earth, which are reflected across consumer touchpoints, communications, and content strategy.

He is responsible for leading the Digital department looking after the CRM and consumer insights, website and owned media, digital advertising, and marketing and consumer experience technology. He previously held dual roles (Revenue and Digital Marketing Director) for Potato Head and Alila Hotels before focusing on Digital Marketing.

As a passionate hospitality nerd, he had won hospitality and restaurant awards, and been involved in multiple award-winning restaurants and non-profit social projects.