Sebastian Cruz

Media Lead
Kimberly Clark, APAC

A media and digital marketing professional with over 10 years of professional experience in both Traditional and Digital Media. Sebastian has held local, regional and global roles in media markets and tech ecosystem across Asia Pacific, North America, Europe and China.

As the Media Lead in Kimberly Clark, Sebastian is responsible for the strategic planning of Paid, Earned and Owned media. Additionally, he is also involved in the digital transformation strategy on programmatic, data strategy and tech stack. He is also one of the pioneers of programmatic, Ad Tech and data driven marketing in Asia Pacific.