Speakers - Digital Marketing Asia 2026

MEET THE 2026 GROWTH DRIVERS

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Naohiro Yamaura

Chairman and CEO

Ayudante APAC

U-Fong Chua

E-commerce Director, MU ASEAN

Beiersdorf

Gerald Tjan

Asia Commercial Director

Braze

Shermaine Wong

Founder and Chief Executive Officer

Cult Creative

Jaslyin Qiyu

Chief Marketing Officer and Head of Customer Experience, Singapore and Australia

Cigna Healthcare

Candyse Yip

Head of E-commerce (Singapore and Malaysia)

Fossil Group

Steven Wiratomo

Head of Digital Business Unit

Garudafood

Vincent Pang

Managing Director, APAC

Locala

Jeremy Lee

Head of Middle East and South Asia

Pop Mart

Samuel See

Head of E-commerce and Digital Marketing

Sharp Singapore

Chris Pok

Divisional Director, Marketing and Guest Experience

Sentosa Development Corporation

Mihir Deshpande

Senior Director, Commercial, Chemical Analysis Division, Asia Pacific and Japan

Thermo Fisher Scientific

Kelvin Koh

Managing Director

Truescope Singapore

Mark Khoo

APAC Digital Activation Lead

Versuni

Janine Diaz

Regional Media Lead – APeC

Volvo Cars

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Soren Beaulieu

Regional Content and Strategy Director

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

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Naohiro Yamaura

Chairman and CEO

Ayudante APAC

Naohiro Yamaura is a professional digital marketing consultant specialising in Google Analytics 360 and Google Marketing Platform. A trailblazer in online advertising, he has trained over 1,200 professionals through Google’s Analytics IQ course and taught as lecturer at universities like Rikkyo University. With eight publications on digital marketing, Yamaura has contributed to trade magazines, online media, and numerous seminars. His expertise spans education, writing, and advancing digital marketing practices across industries.

U-Fong Chua

E-commerce Director, MU ASEAN

Beiersdorf

U-Fong Chua is the e-commerce director for MU ASEAN at Beiersdorf and was recognised as one of MARKETING-INTERACTIVE’s Top 25 E-Commerce Leaders in Asia. He also recently served as a judge for the Asia E-Commerce Awards 2025. He leads Beiersdorf’s e-commerce growth strategy across Southeast Asia for brands including NIVEA, Eucerin, Hansaplast, and La Prairie, overseeing a regional organisation of more than 50 e-commerce professionals across ASEAN.

With over a decade of experience in FMCG and e-commerce, Chua previously held leadership roles at The LEGO Group, P&G, and L’Oréal. His leadership philosophy is simple: stay bold, stay adaptable, and never stop reinventing.

Gerald Tjan

Asia Commercial Director

Braze

Gerald Tjan leads Braze’s commercial business across Asia, partnering with brands to drive growth through more intelligent, data-driven customer engagement. He works closely with both high-growth startups and established enterprises to rethink how they acquire, retain, and build lasting relationships with their customers.

With deep experience in Asia’s fast-evolving digital landscape, Tjan focuses on helping companies move beyond fragmented marketing efforts toward cohesive, lifecycle-driven strategies that deliver measurable business impact. His approach combines strategic clarity with hands-on execution, ensuring that customer engagement is not just a function, but a competitive advantage.

He is a strong advocate for building human, empathetic connections in an increasingly automated world, believing that when customer engagement is done right, it should feel intuitive rather than engineered.

Outside of work, Tjan enjoys life at home with his Cavapoo, Louie, whose energy and personality provide a daily reminder not to take things too seriously.

Shermaine Wong

Founder and Chief Executive Officer

Cult Creative

Shermaine Wong is the founder and CEO of Cult Creative, Southeast Asia’s leading creator marketing platform that connects brands and creators through storytelling, data, and technology.

A branding expert turned martech visionary, Wong has over a decade of experience working with global brands such as Cartier, H&M, Sulwhasoo, and Disney, and has evolved Cult Creative from a pandemic-born startup into a profitable, fast-scaling regional company serving clients across Malaysia, Singapore, Indonesia, and beyond.

Under her leadership, Cult Creative is redefining how creators and brands collaborate — building an infrastructure that blends data precision with authentic storytelling. The platform empowers creators to thrive while helping brands achieve authentic engagement at scale.

Celebrated as one of the region’s most influential award-winning agency leaders, Wong is a leading voice for women-led innovation, inclusive creativity, and the professionalisation of ASEAN’s creator economy.

Her work and leadership are rooted in one belief: creativity is ASEAN’s next economic engine — when powered by collaboration, data, and purpose.

Jaslyin Qiyu

Chief Marketing Officer and Head of Customer Experience, Singapore and Australia

Cigna Healthcare

Jaslyin Qiyu is chief marketing officer and head of customer experience, Singapore and Australia for Cigna Healthcare, where she leads brand strategy and customer experience initiatives across the region.

With over 20 years of B2B and B2C brand, marketing and communications experience across diverse industries, she specialises in brand building, customer experience management, change management, MarTech and AI adoption strategy, content strategy, multi-channel performance marketing, and mobile engagement and optimisation.

Prior to joining Cigna Healthcare, Qiyu founded and led her own marketing consultancy. She has managed regional marketing teams across Asia Pacific for global MNCs including Citibank, EY, JLL, Kantar, Credit Suisse, and State Street, where she drove marketing transformation, built go-to-market strategies, and established high-performing marketing teams from the ground up.

A keen advocate for ethical and inclusive marketing, Qiyu holds a masters in management with University College Dublin and was conferred an honorary doctorate in marketing by Azteca University for her contributions to the industry. She’s also an advisory board member of the global Customer Experience (CX) Network.

Candyse YipHead of E-commerce (Singapore and Malaysia)
Fossil Group

Candyse Yip is a distinguished leader in fashion and FMCG e-commerce, bringing over 15 years of experience to the forefront of the industry. Renowned for her strategic acumen and results-driven approach, she has consistently delivered transformative commercial outcomes powered by deep analytical insights. Her expertise in retail strategy and e-commerce has elevated brands to new levels of success, while her extensive regional experience has equipped her with a nuanced understanding of diverse markets.

Steven Wiratomo

Head of Digital Business Unit

Garudafood

As head of digital business unit at Garudafood, Steven Wiratomo is at the forefront of the company’s digital sales transformation, overseeing strategy, product marketing, and business development to drive growth.

Wiratomo brings over 13+ years of extensive B2C experience in consumer and tech, establishing him as a proven commercial leader. His expertise encompasses omnichannel sales (online and offline), route-to-market strategies, category development, product marketing, and digital transformation initiatives.

His prior roles at Tokopedia and Gojek (GoTo Group) were instrumental in cultivating and expanding brand partnerships, especially within the FMCG sector, through category development, operational excellence, and key brand collaborations. Wiratomo’s career foundation was built at HM Sampoerna – Philip Morris Indonesia, where he honed his skills in commercial planning and route-to-market strategy.

Vincent Pang

Managing Director, APAC

Locala

Vincent Pang is an adman by nature with over 20 years of experience progressing from marketing to business development and commercial roles across various industries including adtech. He’s currently spearheading Locala’s growth across APAC, helping marketers efficiently plan, activate and measure omnichannel advertising campaigns. Locala helps brands understand their most valuable audiences at hyperlocal level to deliver highest in-store visitation and return on ad spend.

Jeremy Lee

Head of Middle East and South Asia

Pop Mart

Jeremy Lee is the head of region for Middle East and South Asia at Pop Mart, where he now leads the company’s international growth strategy in these regions. This comes after two years of retail expansion across key SEA markets like Singapore, Malaysia, Indonesia, Vietnam, and the Philippines. Lee has spent his career building brands like LEGO and Johnson & Johnson, scaling businesses across Asia through a combination of digital innovation, retail expansion, and strong local market partnerships.

His work sits at the intersection of brand storytelling, fandom culture, and data-driven marketing—turning niche IP into global consumer phenomena. With over two decades of experience across business development, brand partnerships, and regional leadership, Lee brings a pragmatic perspective on what it really takes to localise brands, build communities, and scale businesses across diverse international markets.

Samuel See

Head of E-commerce and Digital Marketing

Sharp Singapore

Samuel See is a high-growth digital and commercial leader with a proven track record of scaling e-commerce businesses and driving transformative revenue and profit growth.

As head of e-commerce and digital marketing at Sharp Singapore Electronics, he has delivered high revenue growth while establishing the company’s digital channels as a core growth engine and profit driver. His consistent and outstanding performance has been recognised with three consecutive best employee awards (FY2H 2024/2025, FY1H 2025/2026, FY2H 2025/2026).

With experience at Lazada and Amazon, See brings deep expertise in commercial strategy, marketing and digital transformation. He is known for combining strategic vision with executional discipline, leveraging data, partnerships and scalable digital infrastructure to unlock growth.

Operating at the intersection of commerce, technology, and customer experience, he consistently delivers measurable business outcomes in highly competitive markets while balancing short-term performance with long-term strategic value creation.

Chris Pok

Divisional Director, Marketing and Guest Experience

Sentosa Development Corporation

Chris Pok is the divisional director of marketing and guest experience at Sentosa Development Corporation, where he leads integrated marketing, branding, communications, digital, and guest experience strategies to enhance Sentosa’s positioning as a world-class leisure destination.

With over two decades of experience spanning aviation, travel retail, hospitality, and destination marketing, Pok brings a strong track record in omnichannel transformation and customer-centric growth. Prior to Sentosa, he served as CEO of KrisShop, where he helped redefine the airline retail model through digitalisation and innovation, and spent more than 17 years at Singapore Airlines in senior international leadership roles.

Known for his storytelling-led approach to marketing and experience design, Pok focuses on building compelling brand narratives while delivering meaningful, end-to-end guest experiences across both physical and digital touchpoints.

Mihir Deshpande

Senior Director, Commercial, Chemical Analysis Division, Asia Pacific and Japan

Thermo Fisher Scientific

Mihir Deshpande is senior director, commercial for the chemical analysis division at Thermo Fisher Scientific. He is responsible for driving commercial growth and strategic execution across Asia Pacific and Japan. In this role, he leads regional market development, customer engagement, and go-to-market strategies across diverse industries including environmental monitoring, food safety, industrial manufacturing, energy, and life sciences.

Deshpande brings over 20 years of experience across life sciences, healthcare, and analytical technologies, with leadership roles spanning Asia, the United States, and global markets. Prior to his current role, he led strategy and commercial operations for Thermo Fisher Scientific in Asia Pacific, building regional operating models that strengthened commercial execution, digital transformation, and channel partnerships across multiple countries. Deshpande has previously held leadership positions at Johnson & Johnson and Merck Sharp & Dohme.

Deshpande is passionate about building strong customer partnerships and advancing Thermo Fisher Scientific’s mission: enabling customers to make the world healthier, cleaner, and safer.

Kelvin Koh

Managing Director

Truescope Singapore

Kelvin Koh is a leader in media intelligence, technology, and public communications. As managing director of Truescope Singapore, he has guided the company’s growth into one of Singapore’s leading media monitoring firms, delivering analytics and insights to a broad range of clients, including major public sector organisations.

With experience spanning strategic media planning, crisis management and integrated communications across sectors such as government, finance, healthcare and logistics, Koh brings a balanced approach that combines real-time data with practical guidance. He is also committed to developing the industry and supporting future professionals. Koh teaches communications measurement at Nanyang Technological University and serves as membership head at the Institute of Public Relations Singapore. Recognised as a voice in Southeast Asia’s media intelligence space, he is known for his thoughtful perspectives on AI, analytics and industry change, with a focus on building trust and driving meaningful outcomes.

Mark Khoo

APAC Digital Activation Lead

Versuni

Mark Khoo is a senior digital marketing leader shaping how brands grow in the age of AI, retail media, and distributed influence. As digital activation lead at Versuni (Philips Home Appliances), he leads APAC strategy across seven markets, driving sustained business growth through AI-powered media, full-funnel commerce, and next-generation measurement frameworks.

Khoo is known for challenging traditional marketing models—pioneering approaches that connect media, data, and content into unified growth systems. His work spans scaling ecommerce through integrated creator ecosystems, advancing AI search readiness, and building data infrastructures that tie media investment directly to brand and commercial outcomes. With leadership experience across Kimberly-Clark, Resorts World Sentosa, PayPal, and WPP, he brings a unique perspective at the intersection of brand, performance, and commerce. He’s also a father to two lovely girls, an aspiring carpenter and a horrid golfer and boxer.

Janine Diaz

Regional Media Lead – APeC

Volvo Cars

Janine Diaz is a regional media leader with over a decade of experience driving performance and digital excellence across APAC. Her career spans media strategy, activation, and operations—starting from agency-side roles and evolving into a key leadership position at Volvo, where she now leads media performance for the APEC region.

In her current role, Diaz focuses on optimising paid media, enhancing performance measurement, and shaping digital transformation frameworks that scale across diverse markets. She is passionate about building systems that balance global consistency with local adaptability, ensuring that media efforts deliver both efficiency and real business impact.

Diaz is known for her ability to bring structure to complexity, clarity to data, and alignment to cross-market teams—making her a trusted partner in navigating the ever-evolving digital landscape.

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Rezwana Manjur has more than a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Soren Beaulieu

Regional Content and Strategy Director

MARKETING-INTERACTIVE

Soren Beaulieu currently serves as the regional content and strategy director at Lighthouse Independent Media, the publisher of MARKETING-INTERACTIVE, Human Resources Online and iTnews Asia. With more than 15 years of experience, Beaulieu’s role and responsibilities span across content, media, commercial and event production. He overseas more than 25 awards programmes in APAC and Southeast Asia, and leads Lighthouse’s custom business arm, where he has delivered tailored solutions for several clients including Adobe, BBC, Braze, GrabAds, IBM, Quora, Oracle, Salesforce, Samsung and Shutterstock, to name a few.

Beaulieu holds a master’s degree in the social sciences from the University of Chicago. Being a father of four has motivated him to take a keen interest in the science of longevity, which has instilled a love of sleeping early, exercising daily, eating simply and fasting intermittently.

A’bidah Zaid Shirbeeni

Senior Journalist

MARKETING-INTERACTIVE

A’bidah Zaid Shirbeeni is a senior journalist at MARKETING-INTERACTIVE. With a focus on the dynamic landscape of Southeast Asia, she delves into the realms of marketing, advertising, tech and business. Her interest lay in covering stories around new media, influencer relationships and the intersection between marketing and legal.

Before her foray into the world of marketing, A’bidah was an entertainment journalist. Her knack for storytelling led her to interview some of Hollywood’s most illustrious figures such as Harrison Ford, Chris Evans and Scarlett Johansson, and brought her audience closer to the stars.

Beyond the headlines, you’ll likely find her soaking up the sun by the pool or unwinding at home with a captivating movie.