MEET THE 2026 GROWTH DRIVERS
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.

Rachel Chan
Regional Marketing Director APAC
Lee Kum Kee
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.

Marketing Director
24/7 FITNESS

Managing Partner, North Asia
Adzymic

Vice President of Business Development
AsiaPac Net Media

Marketing Director

Marketing and Communications Director, Northeast Asia
IWC Schaffhausen

Marketing Director
Jardine Restaurant Group

Digital Marketing Director, Greater China
JLL

Regional Marketing Director APAC
Lee Kum Kee

Head of Customer Marketing

Senior Account Director
Omnichat

Head of Marketing & Digital (Greater China Region)
Oriental Watch Company

Global Director of Marketing & E-Commerce
Plaza Premium Group

Vice President, APAC
Quantcast

Head of Mobility Marketing
Shell Hong Kong

VP, General Manager (GCC, EMEA, LATAM)
SleekFlow

Director of Marketing
Swire Hotels

General Manager, Corporate Communications, CRM and Digital
The Garden Company

Head of Brand, Marketing and Communications
ZA Bank

Editor-in-Chief
MARKETING-INTERACTIVE

Editor – North Asia
MARKETING-INTERACTIVE

Journalist – North Asia
MARKETING-INTERACTIVE
Isaac Lau is a lifestyle and marketing professional with a passion for shaping brands that connect with culture, community, and everyday living. With experience across hospitality, fitness, wellness, and brand partnerships, he brings a people-first perspective to marketing, creating moments that feel relevant, engaging, and memorable. At 24/7 FITNESS, Isaac helps position fitness as more than a routine, but as part of a modern lifestyle built around movement, confidence, and connection. His work spans lifestyle collaborations, sports partnerships, content storytelling, and community-led activations, with a focus on making wellness feel accessible, inspiring, and part of daily life.
Sally brings over two decades of ad tech and digital marketing leadership to the role. Most recently managing director for North Asia at Quantcast, she has a proven track record of driving commercial strategy and revenue growth across complex, multi-market environments. During tenures at Hivestack, Sojern and Sizmek, she orchestrated market entries and go-to-market programmes across Hong Kong, Taiwan, and Greater China. Her deep expertise in China Outbound and Greater Bay Area dynamics, including cross-border audience targeting and regional media buying, positions her exceptionally well to accelerate Adzymic’s ambitions here.
An active IAB HK Steering Committee member, she has led the IAB HK Ad Tech & Programmatic Committee for three years and served on the Digital Awards Committee for three consecutive years. She was also named Campaign’s Women to Watch Greater China 2023.
As Vice President of Business Development at AsiaPac Net Media, Cindy brings over ten years of experience in driving strategic planning and spearheading marketing initiatives across APAC. With a strong focus on integrated and cross-border marketing solutions, she specializes in fostering impactful partnerships that maximize growth and deliver exceptional value to clients.
Cindy excels at designing data-driven O2O media strategies that seamlessly guide audiences from inspiration to action by leveraging advanced MarTech intelligence. Her expertise has translated into award-winning marketing campaigns for her clients, recognized for excellence in areas like Digital Programmatic & Performance, Omnichannel Marketing and Cross-Border Marketing.
Susanna Yip is the Marketing Director at Inchcape Greater China, spearheading customer-centric transformation initiatives and driving omnichannel growth. With over 20 years of brand-building experience across FMCG, luxury skincare, and automotive industries, she has a proven track record of redefining industries through AI-powered CRM, e-commerce acceleration, and pioneering digital roadmaps that deliver seamless, personalized customer experiences.
A data-driven strategist at heart, Susanna transformed data insights into scalable revenue streams and sustainable competitive advantage. Her leadership bridges cutting-edge technology and brand strategy, ensuring digital innovation not only enhances brand engagement but also delivers measurable business growth.
As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen, Yoko Yeung leads the brand’s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.
Yoko brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand’s market presence.
Eric Lam is a seasoned marketing leader with over 18 years of experience driving marketing strategy, commercial growth, and brand management across diverse sectors. Currently, he serves as Marketing Director at Jardine Restaurant Group, leading end-to-end marketing for Pizza Hut Hong Kong & Macau, and is an Adjunct Lecturer at HKU SPACE. Previously, Eric held senior leadership roles at LH Group, Pret A Manger, and Outback Steakhouse. He also serves as President of the University of Sydney Hong Kong Alumni Association and holds Master’s degrees in Marketing and Logistics Management from the University of Sydney.
Mathew Chan is a Hong Kong-based digital marketing executive with over a decade of experience across agency and corporate environments, currently serving as Digital Marketing Director, Greater China at JLL. He specializes in leading regional digital programs, performance marketing, and data-led campaigns, with a background spanning roles at JLL, Edelman, and various advertising agencies.
Joyce Li is a marketing leader with extensive experience across customer marketing, brand management and commercial strategy. She is currently Head of Customer Marketing at Moët Hennessy Diageo Hong Kong and Macau, leading customer strategy, channel activation and commercial investment across the company’s portfolio of luxury wines and spirits.
Prior to joining Moët Hennessy Diageo, Joyce held marketing roles at Philips, L’Oréal and Procter & Gamble, building broad experience across consumer electronics, beauty and FMCG in Hong Kong and Mainland China. Throughout her career, she has led brand transformation, new product development and integrated go-to-market initiatives, translating brand strategy into compelling customer propositions and commercial growth.
Bringing an entrepreneurial approach to identifying new growth opportunities and navigating complex market environments, Joyce has a proven track record of building new business platforms and creating long-term value for brands, customers and the wider organisation.
Billy Kwan is the Senior Account Director at Omnichat, a leading technology company specialising in customer engagement solutions. Billy’s deep understanding of customer relationship management and passion for delivering exceptional experiences have made him a trusted advisor to businesses across industries. Billy held several key sales positions at reputable technology companies, where he played a pivotal role in driving business growth.
Anthony Tsang is the Head of Marketing & Digital (Greater China Region) of Oriental Watch Company, overseeing all aspects of brand, marketing, digital, social media, eCommerce business and PR in whole Greater China Region. He also plays a key role to manage the retail operation and customer relations for optimizing the total customer journey.
Anthony has led his team to win various highly recognized marketing awards, such as: Grand Kam Fan 2023. He always speaks at various watch industry events and universities, and is serving NGOs on initiatives related to watch training and marketing innovation. Anthony is also Director of the Federation of Hong Kong Watch Trades & Industries Ltd. and HKTDC Watches & Clocks Advisory Committee, pushing the role and integration of watch industry development and training talents.
Esther Tan is currently serving as the Global Director of Marketing & E-Commerce at Plaza Premium Group, leading the charge in crafting group marketing and digital strategies, driven by curiosity and a passion for data. Her expertise extends to e-commerce, digital marketing, CRM, and loyalty, with a background spanning over 20 years in aviation, travel, and hospitality.
Paul Sigaloff is Vice President, APAC at Quantcast, the AI powered advertising platform that helps brands and agencies turn audiences into customers and intent into measurable growth.
With more than 25 years across media, digital, technology and advertising in the UK, Australia and Asia Pacific, Paul has a proven record of driving revenue, leading transformation and delivering client first strategies in fast moving, AI driven markets.
He spent close to a decade with Yahoo, culminating as Vice President of APAC, and served as Chief Revenue Officer at oOh!media, two roles in which he built and scaled high performing teams across ANZ and APAC while embedding purpose and social responsibility into commercial strategy. Most recently he was Global Chief Customer Officer at Mortar AI. Paul serves on the boards of UnLtd and the IAB.
Eric is the VP, General Manager (GCC, EMEA, LATAM) at SleekFlow and a seasoned SaaS sales leader. Prior to joining SleekFlow, he had supervised the APAC business development of the world’s leading cloud-based SaaS. From improving SMB’s shipping experiences to helping retailers to sell on social, he takes pride in his work to building a high-performing sales team and strives to create a work environment where people can flourish.
As Director of Marketing, Digital, at Swire Hotels, Matthew brings an integrated, customer-centric approach to digital strategy, brand experience, and commercial growth. His background spans hospitality, retail, lifestyle, sports, startups, and e-commerce, with experience across brand marketing, Chinese Mainland e-commerce, content, community building.
Wallace Ho is an accomplished marketing leader with broad cross‑industry experience spanning luxury, retail, and FMCG. She has successfully led functions across marketing communications, CRM, and digital product management, including serving as product owner for The Point by Sun Hung Kai, one of Hong Kong’s largest digital loyalty platforms. She currently holds the position of General Manager, Corporate Communications, CRM and Digital at The Garden Company Limited, where she drives brand strategy and digital transformation. With a forward‑thinking and partnership‑driven approach, she has collaborated with major brands such as Nike, Uniqlo and NP360, helping rejuvenate brand perception and enhance youth engagement.
Ken Chan is responsible for managing the brand’s overall branding and marketing strategies. Before ZA Bank, he was Director of Business Development & Marketing at HKTVmall. As a veteran brand builder for top tier global brands in P&G & HSBC, Ken has strong commercial leadership experience across Hong Kong, Taiwan & Greater China with solid experience in branding, digital marketing, social, media, communications & go to market omni-channel commercial execution capabilities.
At ZA Bank, Ken leads multiple marketing functions, strengthens the brand positioning, and drives sales growth through various marketing plans and promotions.
Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.
In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.
When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.
Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.
Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.
Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.
Vanessa Yuen is the journalist for MARKETING-INTERACTIVE where she focuses on daily news and trends in advertising, marketing, business and economy for the North Asia market.
Yuen has a great passion for journalism and the media industry, and she had showcased her excellence in news hunting and news writing during her time at MARKETING-INTERACTIVE. Yuen is also involved in generating ideas for editorial and print content for MARKETING-INTERACTIVE’s North Asia audience.
Prior to MARKETING-INTERACTIVE, she honed her skills with Now TV where she developed her passion for writing business and marketing-related content for readers.