Speakers - Digital Marketing Asia

MEET THE 2026 GROWTH DRIVERS

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

Rachel Chan

Regional Marketing Director APAC

Lee Kum Kee

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

Joyce Li

Head of Customer Marketing

Moët Hennessy Diageo Hong Kong and Macau

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

Vanessa Yuen

Journalist – North Asia

MARKETING-INTERACTIVE

Yoko Yeung

Marketing and Communications Director, Northeast Asia

IWC Schaffhausen

As the Marketing and Communications Director for the esteemed luxury watchmaker IWC Schaffhausen, Yoko Yeung leads the brand’s strategic marketing initiatives, communications, client development, and retail development strategies across the Northeast Asia region. She drives brand desirability and strengthens the brand’s regional presence through creative storytelling and digital innovation across omni-channel touchpoints.

Yoko brings a wealth of experience in brand development, experiential marketing, and cross-market leadership across various luxury sectors, from regional to global levels, including the luxury spirit house The Macallan, pioneering watchmaker Breguet, and automobile leaders BMW and Audi. She has driven numerous high-impact campaigns that have elevated the brand’s market presence.

Rachel Chan

Regional Marketing Director APAC

Lee Kum Kee

Rachel Chan is currently Regional Marketing Director for the APAC region at Lee Kum Kee (International) Limited, where she focuses on innovation, category strategy, branding and marketing strategy.

Before joining Lee Kum Kee, Rachel has assumed both regional and global roles at some of the world’s most renowned brands such as McDonald’s, Hong Kong Disneyland, and Walgreens Boots Alliance. Her extensive expertise spans from brand management, content and digital marketing transformation, and eCommerce.

In recognition of her outstanding contributions, Rachel was honoured with the 2024 Brand Marketer Award at the Golden Flag Award 2024. Additionally, her achievements have been acknowledged with recognition from Tmall China, as well as the Super Brand Award. Rachel is dedicated to enhancing brand visibility and fostering a culture of innovation and excellence.

Ivy Wong

Head of Mobility Marketing

Shell Hong Kong

As Head of Mobility Marketing at Shell Hong Kong, Ivy leads integrated marketing and loyalty strategies to drive sales, strengthen customer engagement, and deliver seamless experiences across fuels, EV charging, convenience retail, and car care for both B2B and B2C customers. With extensive experience in operations, partnerships, and project management in retail, e-payment, and energy sectors across Hong Kong and APAC, she combines strategic insight with execution excellence. Beyond work, Ivy serves on the Executive Committee of the Hong Kong Association of Customer Service Excellence and advocates DE&I as a committee member of the HKGCC Women’s Executive Club.

Joyce Li

Head of Customer Marketing

Moët Hennessy Diageo Hong Kong and Macau

Joyce Li is a marketing leader with extensive experience across customer marketing, brand management and commercial strategy. She is currently Head of Customer Marketing at Moët Hennessy Diageo Hong Kong and Macau, leading customer strategy, channel activation and commercial investment across the company’s portfolio of luxury wines and spirits.

Prior to joining Moët Hennessy Diageo, Joyce held marketing roles at Philips, L’Oréal and Procter & Gamble, building broad experience across consumer electronics, beauty and FMCG in Hong Kong and Mainland China. Throughout her career, she has led brand transformation, new product development and integrated go-to-market initiatives, translating brand strategy into compelling customer propositions and commercial growth.

Bringing an entrepreneurial approach to identifying new growth opportunities and navigating complex market environments, Joyce has a proven track record of building new business platforms and creating long-term value for brands, customers and the wider organisation.

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Karen Wong

Editor – North Asia

MARKETING-INTERACTIVE

Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.

Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.

Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.

Vanessa Yuen

Journalist – North Asia

MARKETING-INTERACTIVE

Vanessa Yuen is the journalist for MARKETING-INTERACTIVE where she focuses on daily news and trends in advertising, marketing, business and economy for the North Asia market.

Yuen has a great passion for journalism and the media industry, and she had showcased her excellence in news hunting and news writing during her time at MARKETING-INTERACTIVE. Yuen is also involved in generating ideas for editorial and print content for MARKETING-INTERACTIVE’s North Asia audience.

Prior to MARKETING-INTERACTIVE, she honed her skills with Now TV where she developed her passion for writing business and marketing-related content for readers.