Agenda, Day2
23 October 2024
23 October
08:15
Registration Opens
08:55
Welcome Address
09:00
Elevating the experience: Building in customer centricity measures for authentic engagement in the digital era
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Identify emerging customer segments and their unique needs develop a 360-degree view of the customer.
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Cultivate a culture of customer-centricity and innovation through next generation technology.
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Assessing the evolving purpose and value proposition of physical retail footprints, analysing customer data and insights to understand shifting shopping habits and preferences.
09:30
[Case study]
Perfecting personalisation: Manoeuvering the paradoxes of hyper-personalisation
- Going beyond historical data to also factor in dynamic, real-time signals about a customer’s immediate context, location, mood, and intent.
- Implementing location-based personalisation enabled by technologies like GPS, beacons, and computer vision to unlock highly relevant, in-the-moment engagements.
- Blending data-driven insights with contextual awareness of each customer’s unique circumstances, preferences, and emotional states, brands can deliver personalised experiences that feel genuine.
10:00
Targeting Gen-Z: What it takes to attract the advanced digital native generation
- Understanding that Gen Z consumers expectations that transcends static content and offers, demanding highly immersive, interactive experiences tailored to their individual passions and behaviours.
- Implementing technology to identify micro-moments of need and autonomously trigger personalised product recommendations, promotional offers, and content experiences.
- Incorporating game-like elements such as point-scoring, levelling up, challenges, and leaderboards to gain gen-Z interest.
Speaker
![Courtney Lau](https://conferences.marketing-interactive.com/digital-marketing-hk/wp-content/uploads/sites/45/2024/08/Courtney-Lau-img.jpg)
Courtney Lau
Head of Growth
OneDegree
10:30
Networking break
11:00
[Panel]
O2O2O mastery: Demystifying the convoluted purchase journey with a powerful omnichannel strategy
- Enhancing in-person interactions with digital enhancements through technological advancements.
- Blending the interactions to create immersive, value-added experience tailored to individual customer needs and contexts.
- Rigorous measurement frameworks to quantify the impact of O2O2O programs and optimise them.
Speakers:
![Nana Ho](https://conferences.marketing-interactive.com/digital-marketing-hk/wp-content/uploads/sites/45/2024/08/Nana-HO-Head-of-Customer-Marketing_MHDHK.jpg)
Nana Ho
Head of Customer Marketing
11:30
Power Hour
Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.
11:30
Elevating engagement and driving omnichannel growth
11:45
Tailored engagement for accelerated B2B growth
Speaker
![Jenifer Mccombie](https://conferences.marketing-interactive.com/digital-marketing-hk/wp-content/uploads/sites/45/2024/08/Photo-Jenifer-Mccombie.jpeg)
Jenifer Mccombie
Chief Marketing & Communications Officer
JEB Group
12:00
Powering retail commerce with insights-driven activation
12:15
Breaking through China’s eCommerce ecosystem
Speaker
![Chelsea Ma](https://conferences.marketing-interactive.com/digital-marketing-hk/wp-content/uploads/sites/45/2024/09/chelsea-ma-img.jpg)
Chelsea Ma
eCommerce and CRM Lead, APAC & China
12:30
Networking lunch
13:30
Amplify your marketing funnel: Optimise consumer conversion through strategic retargeting and consideration tactics
- Building robust retargeting audiences based on various user interactions and behaviours, leveraging dynamic personalisation, and cross-channel retargeting to drive conversion.
- Developing data-driven attribution models to accurately measure the impact of middle and lower funnel initiatives.
- Strategies for moving beyond CPA and incorporating customer lifetime value into marketing investment decisions.
14:00
[Case study]
Retail reimagined: Envisioning digital supremacy in a physical space to drive intent and purchase
- Mapping the future of retail digital marketing by analysing trends, identifying challenges, and providing strategies to stay ahead of the curve.
- Harnessing emerging technologies like augmented/virtual reality, shoppable video to create personalised experiences that seamlessly blend digital and physical touchpoints.
- Learn strategies for leveraging retail media advertising to reach high-intent, in-market consumers to drive both sales and customer acquisition.
14:30
Thriving in the social commerce era: A strategic roadmap for transformative strategies to captivate and convert customers
- Exploring various revenue models and strategies for driving product discovery, recommendations, and purchases through social and conversational touchpoints.
- Blend immersive social such as shoppable posts, live streaming, interactive polls to create engaging, personalised shopping journeys across physical and digital touchpoints.
- Developing messaging platforms for direct, cross-channel interaction to facilitate personalised communication and shopping experiences.
15:00
Networking break
15:30
[Case study]
Digital-driven cross-border dominance: Winning commerce strategies for global reach expansion
- Understanding of the unique digital behaviours, content preferences, and technology landscape in each market, to deliver hyper-localised experiences.
- Strategically leverage cross-border e-commerce and leading regional marketplace platforms to expand the digital sales footprint and reach new customer segments across the EU, ME, SEA, and China.
- Innovate your digital marketing mix, deploying the latest social media and streaming strategies tailored to regional preferences and platform dynamics.
16:00
CMO 5.0: Drivers of innovation and technology change to create the ideal modern business
- New innovative models to help marketing teams leverage both in-house expertise and external partnerships in a more integrated, agile manner.
- Evolving responsibilities and expectations of the CMO in the technology era. Gain insights into emerging trends, technologies, and the rise of the fractional CMO.
- Driving the digital transformation efforts of technology adoption in the marketing function and across the organisation.
16:30