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Welcome Address

Elevating the experience: Building in customer centricity measures for authentic engagement in the digital era  

• Identify emerging customer segments and their unique needs develop a 360-degree view of the customer.

• Cultivate a culture of customer-centricity and innovation through next generation technology.

• Assessing the evolving purpose and value proposition of physical retail footprints, analysing customer data and insights to understand shifting shopping habits and preferences. 

[Case study]

Perfecting personalisation: Manoeuvering the paradoxes of hyper-personalisation

• Going beyond historical data to also factor in dynamic, real-time signals about a customer’s immediate context, location, mood, and intent. 
• Implementing location-based personalisation enabled by technologies like GPS, beacons, and computer vision to unlock highly relevant, in-the-moment engagements. 
• Blending data-driven insights with contextual awareness of each customer’s unique circumstances, preferences, and emotional states, brands can deliver personalised experiences that feel genuine.

Targeting Gen-Z: What it takes to attract the advanced digital native generation

• Understanding that Gen Z consumers expectations that transcends static content and offers, demanding highly immersive, interactive experiences tailored to their individual passions and behaviours. 
• Implementing technology to identify micro-moments of need and autonomously trigger personalised product recommendations, promotional offers, and content experiences.
• Incorporating game-like elements such as point-scoring, levelling up, challenges, and leaderboards to gain gen-Z interest.  

Speaker

[Panel]

O2O2O mastery: Demystifying the convoluted purchase journey with a powerful omnichannel strategy 

• Enhancing in-person interactions with digital enhancements through technological advancements.  
• Blending the interactions to create immersive, value-added experience tailored to individual customer needs and contexts.
• Rigorous measurement frameworks to quantify the impact of O2O2O programs and optimise them. 

Speakers:

Power Hour

Across the next 60 minutes four experts will share short sharp talks on key issues affecting marketing professionals today.

Amplify your marketing funnel: Optimise consumer conversion through strategic retargeting and consideration tactics

• Building robust retargeting audiences based on various user interactions and behaviours, leveraging dynamic personalisation, and cross-channel retargeting to drive conversion. 
• Developing data-driven attribution models to accurately measure the impact of middle and lower funnel initiatives. 
• Strategies for moving beyond CPA and incorporating customer lifetime value into marketing investment decisions.  

[Case study]

Retail reimagined: Envisioning digital supremacy in a physical space to drive intent and purchase 

• Mapping the future of retail digital marketing by analysing trends, identifying challenges, and providing strategies to stay ahead of the curve.
• Harnessing emerging technologies like augmented/virtual reality, shoppable video to create personalised experiences that seamlessly blend digital and physical touchpoints.
• Learn strategies for leveraging retail media advertising to reach high-intent, in-market consumers to drive both sales and customer acquisition.  

Thriving in the social commerce era: A strategic roadmap for transformative strategies to captivate and convert customers 

• Exploring various revenue models and strategies for driving product discovery, recommendations, and purchases through social and conversational touchpoints. 
• Blend immersive social such as shoppable posts, live streaming, interactive polls to create engaging, personalised shopping journeys across physical and digital touchpoints.
• Developing messaging platforms for direct, cross-channel interaction to facilitate personalised communication and shopping experiences.

[Case study]

Digital-driven cross-border dominance: Winning commerce strategies for global reach expansion 

• Understanding of the unique digital behaviours, content preferences, and technology landscape in each market, to deliver hyper-localised experiences. 
• Strategically leverage cross-border e-commerce and leading regional marketplace platforms to expand the digital sales footprint and reach new customer segments across the EU, ME, SEA, and China.
• Innovate your digital marketing mix, deploying the latest social media and streaming strategies tailored to regional preferences and platform dynamics.

CMO 5.0: Drivers of innovation and technology change to create the ideal modern business 

• New innovative models to help marketing teams leverage both in-house expertise and external partnerships in a more integrated, agile manner. 
• Evolving responsibilities and expectations of the CMO in the technology era. Gain insights into emerging trends, technologies, and the rise of the fractional CMO. 
• Driving the digital transformation efforts of technology adoption in the marketing function and across the organisation.