Agnes Lung

Group Chief Marketing & Digital Officer

Uni-China Group

Agnes is an accomplished C-suite marketing & business professional with over 25 years of experience in both retail industry and food & beverage sector. She has proven successful achievements in terms of retail marketing and brand marketing.

Agnes is currently the Group Chief Marketing & Digital Officer of Uni-China Group.

With over 30 years of history in Hong Kong, Uni-China Group is the city’s leading fresh food wholesaler and retailer which boasts over 80 brands and 1,000 sales points. The company prides itself on providing high-quality products to its customers through its diverse range of brands which includes local fresh markets, supermarkets, farm produce, frozen food, F&B chains etc. Uni-China Group operates over 30 local fresh markets with a strong commitment to modernisation and revitalisation. Its advanced and innovative management philosophy continues to shape Hong Kong’s market culture for modern-day customers.

Before joining Uni-China Group, Agnes was the Executive Director and Group Chief Marketing and Digital Officer at Tam Jai International Co. Ltd. Agnes was overseeing Hong Kong and international markets leveraging her in-depth knowledge in both business strategy and execution given her broad perspective in the industries accompanied by her work experience in both regional and local markets. Prior to Tam Jai International, Agnes was the Vice President at McDonald’s Hong Kong and achieved various award-winning campaigns with record breaking sales performance.

Having worked in marketing roles at international brands like LVMH Group, L’Oreal Group, Shiseido HK & PRC, DFS Group and Starbucks, she has also held senior management position at publicly listed companies in Hong Kong having been a Vice President at Sa Sa International Co Ltd and a General Manager (Marketing & Branding) at Café de Coral Holdings.

Her versatile retail marketing expertise ranges from establishing and developing new brands and business opportunities to revamping problematic and ageing brands. Her marketing experience encompasses strategic planning, branding, marketing communication, digital marketing and innovation, mobile app development and digital CRM management, qualitative and quantitative research, public relations, event marketing, business development and so forth.

Her efforts in in digital marketing and social media communication strategy has helped to augment sales opportunities and brand exposure. Her passion in digital transformation and solid experience from driving and leading data warehousing projects, formulating digital strategy and digital transformation glidepath to excellence in mobile app development and reward system design as well as relevant deployment combined with her strong business and execution abilities has been instrumental in both achieving business performance and brand building for the companies she has worked with.

Finally, Agnes holds vital roles in various professional boards working with world-class and top notch professionals such as:

• Executive Committee Member for IABHK empowered by HK Digital Marketing Association
• Executive Committee Member for Digital Marketing Community of HKMA (HK Marketing Association)
• Training Board Member for Vocational Training Board Council (Media and Communications) appointed by the HK Government Education Bureau