Danny Ho Wing Fi

Chief Financial Officer

Sa Sa International Holdings Ltd

Danny Ho is the Executive Director and Chief Financial Officer of Sa Sa International Holdings Limited. He is also a member of the Executive Committee and member of the Risk Management Committee of Sa Sa International Holdings Limited. Mr Ho joined Sa Sa International Holdings Limited in April 2022 and has responsibility for driving the business strategy and growth as well the digitalization agenda. He has over 20 years of experience in local and overseas financial and general management, as well as consumer journey digitalisation.

Prior to joining Sa Sa International Holdings Limited, Ho was the chief financial officer of UMP Healthcare Holdings Limited, a company listed on the Main Board of the Stock Exchange of Hong Kong where his primary focus was developing a digital first primary healthcare system in the Greater Bay Area. In 2012, Ho joined Diageo plc (“Diageo”), a global leader in beverage alcohol listed on both the London Stock Exchange and the New York Stock Exchange. He was subsequently promoted to the CFO of Diageo’s subsidiary, white spirits manufacturer and ‘Shuijingfang’ brand owner, Sichuan Swellfun Co., Ltd (“Swellfun”), a company listed on the Shanghai Stock Exchange, in 2014.

Ho was also a director of Swellfun between July 2016 and September 2020. During his six years of tenure at Swellfun, he led the digital transformation of the company and digitalisation of the route-to-consumer, engaging with consumers in an omni-channel setting. Earlier in his career, Mr Ho spent 12 years at KPMG starting from 2000 and was a partner of the consumer markets assurance function when he resigned in 2012.

Ho holds a Bachelor’s degree in Economics and Accounting from the University of Liverpool and is qualified as a Chartered Accountant with The Institute of Chartered Accountants in England and Wales. He is also a member of the Hong Kong Institute of Certified Public Accountants and holds an EMBA from Kellogg-HKUST. Ho has been a member of the Executive Committee of the Hong Kong Retail Management Association from July 2022 and also sits on their New Retail and Awards sub-committees.