Day 1, 20 October: Engineering the modern marketing machine
Modern marketing demands systems, not just sparks. Marketers must forge scalable, data-driven operations that adapt in real time as complexity mounts. Unveil how top teams are building high-performance marketing machines, powered by AI, automated decisions, clean data, and seamless orchestration.
Agenda
20 October
08:30
REGISTRATION & REFRESHMENTS
09:00
Welcome Address
09:10
[Opening keynote]
Agentic AI: When marketing thinks for itself
09:40
[Case study]
The automation myth: Doing more with less still needs strategy
10:10
[Panel discussion]
The invisible bottleneck: Why your marketing isn’t moving fast enough
10:40
MORNING COFFEE & NETWORKING
11:00 – 11:30
LIGHTNING TALK
11:00
Now or never: Real-time CDPs and the race for relevance
11:15
Stack overload: Why tool sprawl is killing marketing performance
11:30
[Case study]
Live commerce, AI and the data gap: Navigating e-commerce at brand level
12:00
[Panel Discussion]
Turning the business around: Using digital to drive efficiency and relevance
12:30
NETWORKING LUNCH
13:30
[Case study]
Building a multi-business ecosystem: How Cathay uses data to diversify and scale
14:30 – 15:00
LIGHTNING TALK
14:30
Measuring what matters: Navigating attribution decay and decision noise
14:45
Built to move: Creating marketing systems that learn and adapt in real time
15:00
AFTERNOON BREAK & NETWORKING
15:30
3 Series of Elevator Pitch
15:45
[Panel Discussion]
Keep your data hydrated: Solving the signal crisis in modern marketing
16:15
Closing remarks by MARKETING-INTERACTIVE
16:20