Day 1, 20 October: Engineering the modern marketing machine

REQUEST BROCHURE

Modern marketing demands systems, not just sparks. Marketers must forge scalable, data-driven operations that adapt in real time as complexity mounts. Unveil how top teams are building high-performance marketing machines, powered by AI, automated decisions, clean data, and seamless orchestration.

Agenda

20 October

08:30

REGISTRATION & REFRESHMENTS

09:00

Welcome Address

09:10

[Opening keynote]

Agentic AI: When marketing thinks for itself

Discuss how privacy-enhancing technology can enhance insights while protecting privacy
Define accountability models when AI makes micro-decisions in real time
Benchmark readiness by evaluating workflow triggers, data quality, and override protocols

Gary Liu

Co-Founder & CEO

Terminal 3

09:40

[Case study]

The automation myth: Doing more with less still needs strategy

Map automation boundaries to avoid cascading errors across high-volume workflows
Distinguish between task automation and decision automation for scalable efficiency
Design rule-based systems that align with business objectives and channel realities

10:10

[Case study]

The invisible bottleneck: Why your marketing isn’t moving fast enough

Audit cross-functional processes to locate approval, data access, and briefing delays
Diagnose points of failure in tech orchestration, from campaign ops to asset handoff
Align martech, ops, and creative teams through shared velocity metrics

10:40

MORNING COFFEE & NETWORKING

11:00

Elevator Pitch

11:05 – 11:35

LIGHTNING TALK

11:05

Beyond the database: Reimagining CRM with AI

Discover how brands are using this duo to personalise at scale, respond in real time, and guide customers without friction.

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore & Taiwan)

11:20

Building the full funnel: Data, insight, and conversion in one flow

Discover how brands can integrate awareness, influence, and purchase into a unified funnel powered by data and intelligent orchestration.

11:35

[Panel Discussion]

Click to reality: Closing the loop on O2O marketing

Linking online touchpoints to offline with smarter attribution
Creating enhanced engagement through interactivity
Using O2O data to optimise strategy, personalise campaigns, and prove ROI

Moderator:

Karen Wong

Deputy Editor – North Asia

MARKETING-INTERACTIVE

Panellists:

Hilda Cheung

Marketing Director

CODY out of home

Paul Tse

Chief Marketing and Digital Officer

FWD Hong Kong & Macau

Maria Bien

Group Marketing Lead

The Academïcs Group

12:05

[Case study]

Live commerce, AI and the data gap: Navigating e-commerce at brand level

Compare platform-level data blind spots across marketplaces, social commerce, and O2O
Evaluate the impact of uneven AI maturity across regional teams and market segments
Build a unified commerce layer to reconcile siloed data into actionable brand insights

12:35

[Panel Discussion]

Turning the business around: Using digital to drive efficiency and relevance

Identify why and what for digital strategy and learn the latest how to win
Reprioritise legacy investment strategy considering P&L impact leveraging with technology
Operationalise rapid testing frameworks to validate turnaround strategies under pressure

Panellists:

Flora Tsui

Vice President, Marketing and Digital Strategy

Toys“R”Us Asia

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

13:05

NETWORKING LUNCH

14:35

Elevator Pitch

14:40

[Case study]

Building a multi-business ecosystem: How Cathay uses data to diversify and scale

Leverage a single customer view to orchestrate cross-vertical engagement and upsell
Translate loyalty data into new product demand signals across disconnected units
Build a modular data stack to scale across business lines without duplication

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways 

15:10 – 15:40

LIGHTNING TALK

15:10

Now or never: Real-time CDPs and the race for relevance

Explore how modern CDPs help marketers act on live signals, not last week’s data.

Margaret Mok

SVP, Head of Digital Acquisition & MarTech

DBS Bank

15:25

Built to move: Creating marketing systems that learn and adapt in real time

Explore how smart automation and agile ops turn complexity into continuous optimisation.

15:40

AFTERNOON BREAK & NETWORKING

16:00

Elevator Pitch

16:05

[Panel Discussion]

From everywhere to anywhere: AI-powered data activation for the omni-channel win

Leverage AI to unify fragmented customer touchpoints into a single, high-performance marketing engine.
Trigger hyper-relevant moments across digital, physical, and emerging channels without breaking flow.
Turn omni-channel chaos into competitive advantage with predictive, always-on activation.

Panellist:

Eileen Tang

Head of Digital Business

Hong Kong Maxim’s Group

16:35

Closing remarks by MARKETING-INTERACTIVE

16:40

END OF DAY 1

REQUEST AGENDA

DAY 2 AGENDA

Gary Liu

Co-Founder & CEO

Terminal 3

Gary Liu is the Co-Founder & CEO of Terminal 3, a company building Web3’s most advanced decentralised identity and data platform. He also chairs Web3 Harbour, an industry body driving adoption of the decentralised internet across Asia, and serves on the Hong Kong Government’s Web3 Task Force and the ICT Services Advisory Board. Previously, Gary was CEO of the South China Morning Post, where he led its digital transformation, expanded global reach, and built new revenue streams. He also served as CEO of Digg, Head of Labs at Spotify, and held senior roles at AOL and Google. Gary was the Founder and Board Director of Artifact Labs, a historical NFT company. Recognised globally, he is a World Economic Forum Young Global Leader, former chair of WAN-IFRA Asia Pacific, and a past INMA board member. His work has been featured in The Wall Street Journal, Nikkei Asian Review, and Tatler Asia.

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Tony Ng is the founder and creative Director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, Ng has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023. Tony’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.

Karen Wong

Deputy Editor – North Asia

MARKETING-INTERACTIVE

Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.

Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.

Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.

Hilda Cheung

Marketing Director

CODY out of home

Hilda Cheung serves as the Marketing Director for CODY Out of Home, where she spearheads the development and implementation of strategies aimed at enhancing marketing performance and building brand equity to align with the company’s commercial goals.

With years of experience in marketing management across the Property & Real Estate and hospitality sectors, Hilda is a seasoned professional. Her previous senior roles resulted in significant business growth and garnered numerous industry accolades.

Hilda is known for her analytical and strategic mindset, coupled with a passion for consumer insights. She enjoys pushing brands and teams to explore unconventional approaches that deliver lasting impact.

Paul Tse

Chief Marketing and Digital Officer

FWD Hong Kong & Macau

Paul Tse is the Chief Marketing and Digital Officer of FWD Hong Kong & Macau, overseeing the company’s marketing, branding and corporate communications, customer data analytics, direct and tele-marketing, as well as partnership distribution.
In addition to his marketing leadership, Paul also has another crucial role of leading the company’s digital transformation, direct-to-customer (DTC) digital commerce distribution, and digital touch points acceleration for more real-time, personalised customer engagement.

Paul has over 30 years of experience in marketing, sales, and business strategy across various industries and multinational companies such as airlines, financial institutions, and retail and luxury brands. He has a wealth of experience in integrated and multichannel marketing programmes on branding, customer relationship management, loyalty programmes, digital marketing, and e-commerce.

Paul holds an Executive Master of Business Administration (EMBA) degree and a Bachelor of Social Science degree from the Chinese University of Hong Kong. Outside of work, Paul has great passion for soccer and brewing great coffees!

Maria Bien

Group Marketing Lead

The Academïcs Group

Maria Bien is the Marketing Lead at The Academïcs Group, where she oversees brand strategy, CRM transformation initiatives, and omnichannel marketing across its award-winning F&B brands, The Coffee Academïcs and Ninetys. With vast experience spanning the FMCG and F&B sectors, Maria has a proven track record of transforming customer journeys through integrated digital experiences, data-driven personalization, and strategic brand storytelling. Her leadership has been instrumental in driving both online and offline engagement, forging high-impact partnerships, and pioneering CRM-led loyalty programs that deliver measurable growth and retention.

Prior to this, Maria served as Head of Marketing at Flash Coffee, where she led regional marketing initiatives, rolled out CRM innovations, and drove vertical expansion efforts that accelerated brand presence and customer acquisition. Maria is driven by a passion for shaping the future of digital marketing, where technology, creativity, and human insight converge to craft deeply personalized, meaningful brand experiences that resonate at every touchpoint and scale with purpose.

Flora Tsui

Vice President, Marketing and Digital Strategy

Toys “R” Us Asia

Flora Tsui oversees Toys “R” Us Asia’s marketing, consumer engagement and eCommerce functions across a portfolio of Asian markets, including Japan, China, Hong Kong, Malaysia, Singapore, Thailand, and Taiwan.

Before joining Toys “R” Us, Tsui worked in the FMCG, retail, and entertainment sectors, accumulating nearly two decades of diverse experiences.

As the Director of Marketing at Hong Kong Disneyland, she drove strategic initiatives across markets. Her roles prior to Disneyland, including her leadership positions at British American Tobacco and impactful contributions at Johnson & Johnson and Samsung Electronics, underscore her capability to revitalise brands and spearhead successful market strategies.

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

Jaslin Goh is the Director of Marketing, Communications and Data at Octopus Cards, responsible for driving growth in digital innovation and ecosystem development for the company.

Jaslin has over 20 years’ experience in commercialisation, management, integrated marketing, branding, management consultancy, data insights, customer experience, innovation design in Hong Kong, Greater China and the Asia Pacific, across a broad spectrum of brands.

Prior to joining Octopus, Jaslin served as the APAC Vice President of Marketing at foodpanda, managing branding performance and growth initiatives across 11 markets in Asia, including Singapore, Hong Kong, Taiwan, and Thailand. Previously, she had also helmed senior roles at HSBC, Virtual bank, Shangri-la Group and more.

Jaslin is also a strong advocate for balancing professional ambition with personal wellbeing, having expressed a renewed focus on family and expanding her scope beyond brand performance and growth marketing into data, AI and loyalty to elevate the digitalization and customer engagement to the next level.

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways

Linda Wang leads the Lifestyle Marketing team at Cathay, overseeing strategic marketing initiatives across the company’s diversified lifestyle portfolio, which includes ecommerce, insurance, payments, and Asia Miles. With a strong foundation in the airline industry, Linda brings deep expertise in customer relationship management, brand development, and digital sales and marketing. Her approach is driven by a growth mindset and a passion for innovation, consistently leveraging emerging technologies to enhance digital marketing strategies and deliver impactful results.

Margaret Mok

SVP, Head of Digital Acquisition & MarTech

DBS Bank

Margaret Mok is an accomplished marketing leader with 30 years of experience driving digital transformation, customer engagement, and brand growth across banking and financial services. As Head of Digital Acquisition and Martech at DBS Bank HK, Consumer Banking & Wealth Management, Margaret spearheads innovative strategies that deliver outstanding business impact, enhance digital acquisition with full funnel strategy, improved customer journey and cutting-edge martech solutions. She is passionate about leveraging data-driven insights and creativity to achieve breakthrough results. Margaret’s leadership has earned her multiple industry accolades, and she is a sought-after speaker and judge at major digital marketing events.

Eileen Tang

Head of Digital Business

Hong Kong Maxim’s Group

As an experienced digital advocate and champion, Eileen has proved herself with a demonstrated successful track record in diversified industries. She joined Maxim’s Group as group head of digital business in 2022. She takes the role as the key strategic leader to drive digital transformation for Maxim’s Group.

She establishes and leads a robust and holistic digital strategy for the group including crafting and owning digital platform, which satisfies the unique needs of Maxim’s customers while delivering on business goals and objectives. She heads up a digital team and takes the lead in driving changes to bring about digital transformation to the workplace and services across the group.

Meanwhile she is responsible for external digital distribution partnership for the group. With a deep understanding of digital ecosystems, and well combined with her capability and expertise in brand marketing and digital business, she has made and will continue to drive Maxim’s digital transformation. Before her relocation to Hong Kong, she had taken various executive roles in Alibaba.