Day 2, 21 October: The human edge of modern marketing
Marketers face a critical question as automation accelerates and personalisation scales. How do we remain trusted, relevant, and resonant? Explores the tools and tactics that reconnect marketing with the customer through emotion, intelligence, and ethical design.
Agenda
21 October
08:30
REGISTRATION & REFRESHMENTS
09:00
Welcome Address
09:10
[Opening keynote]
Every business becomes show business: Lessons from the Baby Shark case
09:40
[Case study]
Trust fatigue: Winning back belief in a privacy-first world
10:10
[Panel discussion]
Loyalty has changed: And your strategy hasn’t
10:25
MORNING COFFEE & NETWORKING
10:45 – 11:15
LIGHTNING TALK
10:45
Click to reality: Closing the loop on O2O marketing
11:00
Smarter email: AI-driven messaging that learns from every send
11:15
[Fireside Chat]
Friction is the enemy: Designing truly seamless shopping journeys
11:30
[Case Study]
Digital blindspots: The moments your funnel doesn’t see
12:00
[Case study]
Post-conversion playbooks: Where the next wave of growth actually happens
12:30
NETWORKING LUNCH
13:30
[Fireside Chat]
Engagement at the edge: Making every channel pull its weight
14:30 – 15:00
LIGHTNING TALK
14:30
Smarter conversations: How AI is transforming customer messaging
14:45
Personalisation on autopilot: What happens when the platform adapts for you
15:00
AFTERNOON BREAK & NETWORKING
15:20
[Case Study]
Performance marketing: Is it really performing?
15:50
[Panel Discussion]
Emotional targeting at scale: Making personalisation feel personal again
16:20
Closing remarks by MARKETING-INTERACTIVE
16:30