Dominic Law

Dominic Law

CEO

Neopets

Dominic Law, Neopets CEO, is an accomplished entrepreneur with a track record for creating successful and long-lasting digital experiences. His passion for Neopets began in childhood after moving to Hong Kong from Canada where the platform, as an early form of social media, offered him ways to stay connected with friends and fond memories of whimsical gameplay. Now leading a global team of 50, Dominic focuses on the revitalization of the Neopets IP – from gameplay to real-world interactive brand experiences as well as licensing partnerships and retail merchandising strategy. As a firm believer in the need to infuse modernity into Neopets without sacrificing core tenets of the brand, Dominic has overseen notable game improvements and upgrades, driving more than a doubled increase in monthly active users and a five-year peak in revenue. He aspires to revive the game to its 2000s cultural phenomenon status.