Jennifer Wang
Head of ecommerce, Asia
Carlsberg
Jennifer Wang serves as Head of Ecommerce, Asia at Carlsberg Group, where she spearheads the strategic vision and execution of digital commerce initiatives across multiple Asian markets. She drives regional commercial growth, forges strategic digital partnerships, and leads capability-building programs that expand Carlsberg’s online presence while connecting with younger generations in evolving digital landscapes. Her comprehensive portfolio encompasses omnichannel ecosystem development, performance optimization, and long-term digital transformation aligned with shifting consumer behaviors. Building on her previous expertise in data-driven marketing, digital campaign orchestration, and commercial strategy setting, Jennifer consistently translates consumer insights into scalable solutions—leveraging analytics for commercial decisions and integrating digital strategy across traditional sales channels to guide consumers seamlessly from brand awareness to conversion.