Dr. Yvonne Leung

Director of Customer Transformation and Growth

Bupa Hong Kong

Yvonne Leung is the Director of Customer Transformation & Growth of Bupa Hong Kong. A strategic thinker, Yvonne creates human-centered user experiences to continually build game changing solutions to maximize customer outcomes and brand equity. Yvonne’s passion is to lead customer transformation as an innovative, relationship-driven commercial entrepreneur to create shared value for all stakeholders and bring positive change to the broader community. Leveraging on her experiences in multi-brand, multi-channel, digital customer driven roles, she is focused on becoming a leader to lead an organization into the future with purpose, and sustainability at it heart with an ambition to improve customer experience, wellbeing and adoption of technology.

Prior to her current role, Yvonne was the ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in the Fintech industry and a Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK) as well as a winner for Distinguished Marketing Leadership of HKMA/TVB Marketing Excellence Awards 2020.

Yvonne holds a Bachelor of Commerce degree in Finance (First Class Hons & Dean’s List Award), a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, and a Doctor of Business Administration degree with a research focus in Digital Marketing. She has also completed a Digital Disruption: Digital Transformation Strategies Program at the University of Cambridge, Customer-Focused Innovation Program at Stanford University, and Executive Program for Leading Change at The Hong Kong university of Science and Technology.