Speakers

A leading set of marketers will feature at the conference! If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.

Samson Fong

Regional Head of Marketing

Beame

Fatima Lam

Head of Marketing, APAC

Bonhams

Jennifer Wang

Head of Ecommerce, Asia

Carlsberg Group

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways 

Hilda Cheung

Marketing Director

CODY out of home

Margaret Mok

SVP, Head of Digital Acquisition & MarTech

DBS Bank

Michelle Chan

General Manager, Digital Business

DCH Motors International Holdings Limited

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore & Taiwan)

Mami Sakamaki

Director, Global Travel Retail

Philip Morris International

Gary Liu

Co-Founder & CEO

Terminal 3

Ryan Lee

EVP and Co-Founder

The Pinkfong Company (Baby Shark)

Birgitta Tam

Head of Customer Digital Experience and Innovation

The Hong Kong Jockey Club

Eileen Tang

Head of Digital Business

Hong Kong Maxim's Group

Daniel Chan

Founder & CEO 

JoJo Ventures

Fiona Tin

Regional Director, Northeast Asia and Oceania

Nichebox

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

Flora Tsui

Vice President, Marketing and Digital Strategy

Toys“R”Us Asia

Phoebe Lian

Chief Marketing Officer and Senior Vice President

YF Life Insurance International

Rezwana Manjur

Editor-in-Chief

MARKETING-INTERACTIVE

Karen Wong

Deputy Editor – North Asia

MARKETING-INTERACTIVE

Vanessa Yuen

Journalist – North Asia

MARKETING-INTERACTIVE

Samson Fong

Regional Head of Marketing

Beame

With over 10 years of experience, Samson is a senior growth marketer specializing in scaling startups. As an early team member at companies like Xiaomi, DJI, and Zenyum, he was instrumental in their journey from launch to hyper-growth, building brands and multi-million-dollar campaigns from scratch.

Currently, Samson is the Regional Head of Marketing at Beame and a Partner at Inspect Element, a Hong Kong venture builder. He leverages his diverse experience to guide high-potential founders with their go-to-market plans, sharing his expertise as a guest lecturer and a volunteer consultant for NGOs.

Fatima Lam

Head of Marketing, APAC

Bonhams

Fatima Lam leads marketing across APAC for Bonhams, one of the world’s leading auction houses. With 15+ years in the art and luxury sector, she specialises in brand development, digital and social media, and events, driving visibility and sales in key markets including Hong Kong, mainland China, Taiwan, and Singapore.

Previously with Poly Auction Hong Kong and Jaquet Droz (Swatch Group), she has delivered 360° campaigns and integrated media strategies, leveraging her expertise in project management and agile marketing. Passionate about merging art and technology, Fatima has pioneered customer engagement through innovations like AR walkthroughs and live-streamed auctions, showcasing art and culture across the region.

Jennifer Wang

Head of ecommerce, Asia

Carlsberg

Jennifer Wang serves as Head of Ecommerce, Asia at Carlsberg Group, where she spearheads the strategic vision and execution of digital commerce initiatives across multiple Asian markets. She drives regional commercial growth, forges strategic digital partnerships, and leads capability-building programs that expand Carlsberg’s online presence while connecting with younger generations in evolving digital landscapes. Her comprehensive portfolio encompasses omnichannel ecosystem development, performance optimization, and long-term digital transformation aligned with shifting consumer behaviors. Building on her previous expertise in data-driven marketing, digital campaign orchestration, and commercial strategy setting, Jennifer consistently translates consumer insights into scalable solutions—leveraging analytics for commercial decisions and integrating digital strategy across traditional sales channels to guide consumers seamlessly from brand awareness to conversion.

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways

Linda Wang leads the Lifestyle Marketing team at Cathay, overseeing strategic marketing initiatives across the company’s diversified lifestyle portfolio, which includes ecommerce, insurance, payments, and Asia Miles. With a strong foundation in the airline industry, Linda brings deep expertise in customer relationship management, brand development, and digital sales and marketing. Her approach is driven by a growth mindset and a passion for innovation, consistently leveraging emerging technologies to enhance digital marketing strategies and deliver impactful results.

Hilda Cheung

Marketing Director

CODY out of home

Hilda Cheung serves as the Marketing Director for CODY Out of Home, where she spearheads the development and implementation of strategies aimed at enhancing marketing performance and building brand equity to align with the company’s commercial goals.

With years of experience in marketing management across the Property & Real Estate and hospitality sectors, Hilda is a seasoned professional. Her previous senior roles resulted in significant business growth and garnered numerous industry accolades.

Hilda is known for her analytical and strategic mindset, coupled with a passion for consumer insights. She enjoys pushing brands and teams to explore unconventional approaches that deliver lasting impact.

Margaret Mok

SVP, Head of Digital Acquisition & MarTech

DBS Bank

Margaret Mok is an accomplished marketing leader with 30 years of experience driving digital transformation, customer engagement, and brand growth across banking and financial services. As Head of Digital Acquisition and Martech at DBS Bank HK, Consumer Banking & Wealth Management, Margaret spearheads innovative strategies that deliver outstanding business impact, enhance digital acquisition with full funnel strategy, improved customer journey and cutting-edge martech solutions. She is passionate about leveraging data-driven insights and creativity to achieve breakthrough results. Margaret’s leadership has earned her multiple industry accolades, and she is a sought-after speaker and judge at major digital marketing events.

Michelle Chan

General Manager, Digital Business

DCH Motors International Holdings Limited

Michelle is a pioneer and leader in marketing and strategic business development
across multiple industry sectors. A believer in ecosystem partnership, customer
centricity and technology enabled marketing, Michelle has passion and solid track
record in Business Transformation, Service Innovations & Marketing.

Michelle is currently the General Manager, Digital Business of DCH Motors,
overseeing the overall customer relationship management and transformation of the
company’s Drivers-Specific loyalty platform Hong Kong Motor Club.

Before joining DCH Motors, Michelle has been with Livi Bank, FWD Insurance, Hong
Kong Applied Science & Technology Research Institute (ASTRI), Hong Kong Telecom
(Group Loyalty Business, SVF Payment Business), Huawei Technology & Nokia
Siemens Network, taken up leadership roles in marketing, product and business
development functions.

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Tony Ng is the founder and creative Director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, Ng has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023. Tony’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.

Mami Sakamaki

Director, Global Travel Retail

Philip Morris International

Mami Sakamaki – Director Marketing, Digital and Commercial Enablement at Philip Morris. Experienced marketer and business development professional with working experience in East Asia regional position and various market leadership roles.

Thrives in fast-paced and dynamic environments with passion in consumer centric marketing, digital transformation, and commercial organization development. With a scientific and innovative product portfolio management at the core, have been responsible delivering B2B & B2C integrated brand communication and omni-channel consumer experiences. Advocates fostering values for continuous learning, mutual development of self, teams and among professional communities.

From Tokyo Japan, holds a degree from Tufts University, Boston and Museum of Fine Arts, Boston.

Gary Liu

Co-Founder & CEO

Terminal 3

Gary Liu is the Co-Founder & CEO of Terminal 3, a company building Web3’s most advanced decentralised identity and data platform. He also chairs Web3 Harbour, an industry body driving adoption of the decentralised internet across Asia, and serves on the Hong Kong Government’s Web3 Task Force and the ICT Services Advisory Board. Previously, Gary was CEO of the South China Morning Post, where he led its digital transformation, expanded global reach, and built new revenue streams. He also served as CEO of Digg, Head of Labs at Spotify, and held senior roles at AOL and Google. Gary was the Founder and Board Director of Artifact Labs, a historical NFT company. Recognised globally, he is a World Economic Forum Young Global Leader, former chair of WAN-IFRA Asia Pacific, and a past INMA board member. His work has been featured in The Wall Street Journal, Nikkei Asian Review, and Tatler Asia.

Ryan Lee

EVP and Co-Founder

The Pinkfong Company (Baby Shark)

Ryan is the Executive Director and producer of the content business – animation, mobile app, and online game – seasoned through various project launches and operations in Korea and the global market for over 20 years. He has an extensive knowledge and experience in the content industry, building networks and co-working with internal and external stakeholders. At the Pinkfong Company, he has produced 3 seasons of The Baby Shark Big Show! with Nickelodeon and produced more than 1,000 songs and stories including the viral ‘Baby Shark’ video, which has garnered over 15 billion views as YouTube’s the No.1 most watched video. He also provides cross-functional management; direct 46 employees across local subsidiaries and global business. Ryan also launched the first-ever North American tour ‘Baby Shark Live’ and produced an animated TV series, Pinkfong WonderStar in South Korea. Ryan directs Pinkfong’s brand marketing, while spearheading licensing business and diversification of content distribution channels.

Birgitta Tam

Head of Customer Digital Experience and Innovation

The Hong Kong Jockey Club

Birgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels.

Her work spans the entire customer journey—from acquisition and onboarding to engagement and loyalty—ensuring a seamless and impactful end-to-end experience across all touchpoints.

With over a decade of success as a digital experience strategist, Birgitta has spearheaded numerous innovative initiatives to elevate the omni-channel experience. Leveraging cutting-edge technologies such as AI, Fintech, and data analytics, she has driven advancements in eCommerce, content strategy, and loyalty programs, consistently delivering value and innovation in the digital landscape.

Eileen Tang

Head of Digital Business

Hong Kong Maxim’s Group

As an experienced digital advocate and champion, Eileen has proved herself with a demonstrated successful track record in diversified industries. She joined Maxim’s Group as group head of digital business in 2022. She takes the role as the key strategic leader to drive digital transformation for Maxim’s Group.

She establishes and leads a robust and holistic digital strategy for the group including crafting and owning digital platform, which satisfies the unique needs of Maxim’s customers while delivering on business goals and objectives. She heads up a digital team and takes the lead in driving changes to bring about digital transformation to the workplace and services across the group.

Meanwhile she is responsible for external digital distribution partnership for the group. With a deep understanding of digital ecosystems, and well combined with her capability and expertise in brand marketing and digital business, she has made and will continue to drive Maxim’s digital transformation. Before her relocation to Hong Kong, she had taken various executive roles in Alibaba.

Daniel Chan

Founder & CEO 

JoJo Ventures

Daniel Chan is the CEO and Founder of JoJo Ventures, a next-generation AI creative studio pioneering the future of storytelling. Under his leadership, JoJo Ventures has completed 100+ projects spanning film, TV, commercials, and diverse content, and has achieved notable recognition including Runway Creative Partner status, PolyVerse Bronze Award, and extensive media coverage across SCMP, TVB, RTHK, Yahoo!, and other leading outlets worldwide.

A serial entrepreneur and angel investor in AI, web3, and fintech sectors, Daniel currently serves as an Advisor to Hailstone Labs and is an active member of the CityUHK Foundation and Lions Club of Huaxia Hong Kong. His entrepreneurial track record includes guiding AI x Web3 projects at Hailstone Labs to secure multi-million dollar funding and serving as Ex-CTO of Wombat Exchange, where he led financial platform development that raised over US$10 million.

Fiona Tin

Regional Director, Northeast Asia and Oceania

Nichebox

With over 20 years of experience in luxury marketing, Fiona Tin has built a career rooted in creativity, resilience, and a thoughtful understanding of consumer behavior. As Regional Director for Northeast Asia and Oceania at Nichebox, she leads the niche perfumery sector, championing the heritage of Clive Christian and the innovation of Liquides Imaginaires through authentic storytelling and bold strategies.

Fiona’s career spans transformative roles, including five impactful years at CHANEL, where she spearheaded marketing for the Fragrance and Beauty Products Division in Hong Kong and Macau. She also held leadership positions at Pandora Jewelry Asia Pacific and Richemont, where she launched new product franchises, drove global brand-building projects, and created campaigns that earned over 20 prestigious Marketing & PR awards.

As a public speaker, Fiona engages her audience with humility, warmth, and professionalism. In her TEDx Talk 2024, “Orchestrating a Life of Growth from Within”, she reflects on overcoming setbacks and personal challenges to emerge stronger and more compassionate. Fiona’s story encourages others to embrace creativity, redefine success, and take bold steps toward meaningful change, guided by courage, innovation, and passion.

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

Jaslin Goh is the Director of Marketing, Communications and Data at Octopus Cards, responsible for driving growth in digital innovation and ecosystem development for the company.

Jaslin has over 20 years’ experience in commercialisation, management, integrated marketing, branding, management consultancy, data insights, customer experience, innovation design in Hong Kong, Greater China and the Asia Pacific, across a broad spectrum of brands.

Prior to joining Octopus, Jaslin served as the APAC Vice President of Marketing at foodpanda, managing branding performance and growth initiatives across 11 markets in Asia, including Singapore, Hong Kong, Taiwan, and Thailand. Previously, she had also helmed senior roles at HSBC, Virtual bank, Shangri-la Group and more.

Jaslin is also a strong advocate for balancing professional ambition with personal wellbeing, having expressed a renewed focus on family and expanding her scope beyond brand performance and growth marketing into data, AI and loyalty to elevate the digitalization and customer engagement to the next level.

Flora Tsui

Vice President, Marketing and Digital Strategy

Toys “R” Us Asia

Flora Tsui oversees Toys “R” Us Asia’s marketing, consumer engagement and eCommerce functions across a portfolio of Asian markets, including Japan, China, Hong Kong, Malaysia, Singapore, Thailand, and Taiwan.

Before joining Toys “R” Us, Tsui worked in the FMCG, retail, and entertainment sectors, accumulating nearly two decades of diverse experiences.

As the Director of Marketing at Hong Kong Disneyland, she drove strategic initiatives across markets. Her roles prior to Disneyland, including her leadership positions at British American Tobacco and impactful contributions at Johnson & Johnson and Samsung Electronics, underscore her capability to revitalise brands and spearhead successful market strategies.

Phoebe Lian

Chief Marketing Officer and Senior Vice President

YF Life Insurance International

Phoebe Lian is a dynamic and experienced leader in the insurance industry, currently serving as the CMO and Senior Vice President at YF Life Insurance International Limited. She is also responsible for the marketing, human resources, strategy, and internet sales departments at the YFlife company.

With a proven track record in driving growth and innovation, Phoebe has held key executive positions in media and finance. Her academic credentials include degrees from Communication University of China, Peking University, and Cheung Kong Graduate School of Business, providing her with a solid foundation in business strategy and leadership in finance industry.

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.

In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.

When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.

Karen Wong

Deputy Editor – North Asia

MARKETING-INTERACTIVE

Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.

Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.

Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.

Vanessa Yuen

Journalist – North Asia

MARKETING-INTERACTIVE

Vanessa Yuen is the journalist for MARKETING-INTERACTIVE where she focuses on daily news and trends in advertising, marketing, business and economy for the North Asia market.

Yuen has a great passion for journalism and the media industry, and she had showcased her excellence in news hunting and news writing during her time at MARKETING-INTERACTIVE. Yuen is also involved in generating ideas for editorial and print content for MARKETING-INTERACTIVE’s North Asia audience.

Prior to MARKETING-INTERACTIVE, she honed her skills with Now TV where she developed her passion for writing business and marketing-related content for readers.

Speakers

Samson Fong

Fatima Lam

Jennifer Wang

Linda Wang

Hilda Cheung

Margaret Mok

Michelle Chan

Tony Ng

Mami Sakamaki

Gary Liu

Ryan Lee

Birgitta Tam

Eileen Tang

Daniel Chan

Fiona Tin

Jaslin Goh

Flora Tsui

Phoebe Lian

Rezwana Manjur

Karen Wong

Vanessa Yuen

Samson Fong

Regional Head of Marketing

Beame

Fatima Lam

Head of Marketing, APAC

Bonhams

Jennifer Wang

Head of ecommerce, Asia

Carlsberg

Linda Wang

Head of Lifestyle Marketing

Cathay Pacific Airways

Hilda Cheung

Marketing Director

CODY out of home

Margaret Mok

SVP, Head of Digital Acquisition & MarTech

DBS Bank

Michelle Chan​

General Manager, Digital Business​

DCH Motors International Holdings Limited

Tony Ng

Founder and Creative Director

DigiSalad Group (Hong Kong, Singapore and Taiwan)

Mami Sakamaki

Director, Global Travel Retail

Philip Morris International

Gary Liu

Co-Founder & CEO

Terminal 3

Ryan Lee

EVP and Co-Founder

The Pinkfong Company (Baby Shark)

Birgitta Tam

Head of Customer Digital Experience and Innovation

The Hong Kong Jockey Club

Eileen Tang

Head of Digital Business

Hong Kong Maxim’s Group

Daniel Chan

Founder & CEO

JoJo Ventures

Fiona Tin

Regional Director, Northeast Asia and Oceania

Nichebox

Jaslin Goh

Director, Marketing, Communications and Data

Octopus

Flora Tsui

Vice President, Marketing and Digital Strategy

Toys “R” Us Asia

Phoebe Lian

Chief Marketing Officer and Senior Vice President

YF Life Insurance International

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE

Karen Wong

Michelle Chan

General Manager, Digital Business

Founder & CEO 