Speakers
A leading set of marketers will feature at the conference! If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.
A leading set of marketers will feature at the conference! If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production_northasia@marketing-interactive.com.
Chief Marketing Officer
Regional Head of Marketing
Beame
Marketing Director, APAC
Bonhams
Head of Ecommerce, Asia
Carlsberg Group
Head of Lifestyle Marketing
Cathay Pacific Airways
Marketing Director
SVP, Head of Digital Acquisition & MarTech
DBS Bank
General Manager, Digital Business
Founder and Creative Director
DigiSalad Group (Hong Kong, Singapore & Taiwan)
Chief Marketing and Digital Officer
Technology Architect
Director of Marketing
Head of Digital Business
Hong Kong Maxim's Group
Senior Business Development Manager
iClick Interactive Asia
Founder & CEO
JoJo Ventures
Vice President, Omnichannel & Client Development
CEO
Regional Director, Northeast Asia and Oceania
Director, Marketing, Communications and Data
Director, Global Travel Retail
Philip Morris International
CEO
Brand Innovation & Operation Director
Procter & Gamble
Vice President, Deputy Head of Shangri-La Circle
VP, General Manager (GCC, EMEA, LATAM)
Co-Founder & CEO
Terminal 3
Group Marketing Lead
The Academïcs Group
Head of Customer Digital Experience and Innovation
The Hong Kong Jockey Club
EVP and Co-Founder
The Pinkfong Company (Baby Shark)
Vice President, Marketing and Digital Strategy
Toys“R”Us Asia
Head of Marketing
Chief Marketing Officer and Senior Vice President
YF Life Insurance International
Editor-in-Chief
MARKETING-INTERACTIVE
Deputy Editor – North Asia
MARKETING-INTERACTIVE
Journalist – North Asia
MARKETING-INTERACTIVE
Keith Cheung joined AlipayHK, a leading digital wallet in Hong Kong, seven years ago and currently serves as the company’s Chief Marketing Officer. He is responsible for developing marketing and branding strategies, creating innovative approaches to enhance brand visibility and strengthen customer engagement through both traditional and online marketing channels, while also leading and promoting advertising sales growth. A seasoned marketing expert, Keith has diverse experience spanning telecommunications, banking, and advertising agencies. Keith holds a Bachelor of Arts in Media Arts and a Master of Science in International Management.
Currently, Samson is the Regional Head of Marketing at Beame and a Partner at Inspect Element, a Hong Kong venture builder. He leverages his diverse experience to guide high-potential founders with their go-to-market plans, sharing his expertise as a guest lecturer and a volunteer consultant for NGOs.
Fatima Lam leads marketing across APAC for Bonhams, one of the world’s leading auction houses. With 15+ years in the art and luxury sector, she specialises in brand development, digital and social media, and events, driving visibility and sales in key markets including Hong Kong, mainland China, Taiwan, and Singapore.
Previously with Poly Auction Hong Kong and Jaquet Droz (Swatch Group), she has delivered 360° campaigns and integrated media strategies, leveraging her expertise in project management and agile marketing. Passionate about merging art and technology, Fatima has pioneered customer engagement through innovations like AR walkthroughs and live-streamed auctions, showcasing art and culture across the region.
Jennifer Wang serves as Head of Ecommerce, Asia at Carlsberg Group, where she spearheads the strategic vision and execution of digital commerce initiatives across multiple Asian markets. She drives regional commercial growth, forges strategic digital partnerships, and leads capability-building programs that expand Carlsberg’s online presence while connecting with younger generations in evolving digital landscapes. Her comprehensive portfolio encompasses omnichannel ecosystem development, performance optimization, and long-term digital transformation aligned with shifting consumer behaviors. Building on her previous expertise in data-driven marketing, digital campaign orchestration, and commercial strategy setting, Jennifer consistently translates consumer insights into scalable solutions—leveraging analytics for commercial decisions and integrating digital strategy across traditional sales channels to guide consumers seamlessly from brand awareness to conversion.
Linda Wang leads the Lifestyle Marketing team at Cathay, overseeing strategic marketing initiatives across the company’s diversified lifestyle portfolio, which includes ecommerce, insurance, payments, and Asia Miles. With a strong foundation in the airline industry, Linda brings deep expertise in customer relationship management, brand development, and digital sales and marketing. Her approach is driven by a growth mindset and a passion for innovation, consistently leveraging emerging technologies to enhance digital marketing strategies and deliver impactful results.
Hilda Cheung serves as the Marketing Director for CODY Out of Home, where she spearheads the development and implementation of strategies aimed at enhancing marketing performance and building brand equity to align with the company’s commercial goals.
With years of experience in marketing management across the Property & Real Estate and hospitality sectors, Hilda is a seasoned professional. Her previous senior roles resulted in significant business growth and garnered numerous industry accolades.
Hilda is known for her analytical and strategic mindset, coupled with a passion for consumer insights. She enjoys pushing brands and teams to explore unconventional approaches that deliver lasting impact.
Margaret Mok is an accomplished marketing leader with 30 years of experience driving digital transformation, customer engagement, and brand growth across banking and financial services. As Head of Digital Acquisition and Martech at DBS Bank HK, Consumer Banking & Wealth Management, Margaret spearheads innovative strategies that deliver outstanding business impact, enhance digital acquisition with full funnel strategy, improved customer journey and cutting-edge martech solutions. She is passionate about leveraging data-driven insights and creativity to achieve breakthrough results. Margaret’s leadership has earned her multiple industry accolades, and she is a sought-after speaker and judge at major digital marketing events.
Michelle is currently the General Manager, Digital Business of DCH Motors,
overseeing the overall customer relationship management and transformation of the
company’s Drivers-Specific loyalty platform Hong Kong Motor Club.
Before joining DCH Motors, Michelle has been with Livi Bank, FWD Insurance, Hong
Kong Applied Science & Technology Research Institute (ASTRI), Hong Kong Telecom
(Group Loyalty Business, SVF Payment Business), Huawei Technology & Nokia
Siemens Network, taken up leadership roles in marketing, product and business
development functions.
Tony Ng is the founder and creative Director of DigiSalad, an award-winning digital agency specialising in user experience (UX), user interface (UI) design, and digital transformation. With over 18 years of experience in the digital landscape, Ng has led his team to create innovative digital solutions for brands across APAC, earning recognition including Agency Leader of the Year in 2023. Tony’s expertise spans from designing intuitive user experiences to implementing comprehensive digital ecosystems that break down traditional departmental silos. His philosophy centres on creating digital solutions that seamlessly integrate technology with human-centred design principles.
Paul Tse is the Chief Marketing and Digital Officer of FWD Hong Kong & Macau, overseeing the company’s marketing, branding and corporate communications, customer data analytics, direct and tele-marketing, as well as partnership distribution.
In addition to his marketing leadership, Paul also has another crucial role of leading the company’s digital transformation, direct-to-customer (DTC) digital commerce distribution, and digital touch points acceleration for more real-time, personalised customer engagement.
Paul has over 30 years of experience in marketing, sales, and business strategy across various industries and multinational companies such as airlines, financial institutions, and retail and luxury brands. He has a wealth of experience in integrated and multichannel marketing programmes on branding, customer relationship management, loyalty programmes, digital marketing, and e-commerce.
Paul holds an Executive Master of Business Administration (EMBA) degree and a Bachelor of Social Science degree from the Chinese University of Hong Kong. Outside of work, Paul has great passion for soccer and brewing great coffees!
Advocating for new technologies and welcoming the new age of AI, Anita is a Technology Architect at GreenTomato’s R&D Team—Team Alpha, where she is positioned as an “AI Evangelist,” leading and facilitating internal innovation initiatives while actively sharing the latest developments in Generative AI. With over 15 years of experience, she’s proficient in various skills and cloud platforms, and has equipped AI expertise, including prompting, fine-tuning, and AI applications.
After graduating from the Hong Kong Polytechnic University with a computing degree, Anita joined GreenTomato and played a crucial role in the development of Talkbox (the #1 social networking app worldwide), serving as its Chief Architect since 2020. She’s passionate about teamwork, continuous learning, and sharing her expertise with aspiring tech professionals.
As an AI advocate, Anita enjoys sharing her knowledge with young people and actively participates in campus sharing activities. In recent years, Anita has shared insights on the value of Generative AI at universities like HKBU, secondary schools, and NGOs, bridging the gap between education and the latest technological developments, sparking discussions, and exploring further possibilities that AI technologies can offer.
Sam is a seasoned marketing professional with over 20 years of experiences including 15 years at HKDL in leading spearheaded innovative marketing campaigns, leveraged major social media platforms, such as Facebook, Instagram, RedNote, WeChat etc to promote HKDL in various markets. Sam’s continued dedication to creating magical moments has solidified HKDL’s reputation as a must-visit destination in the region, driving both local and international tourism growth.
She establishes and leads a robust and holistic digital strategy for the group including crafting and owning digital platform, which satisfies the unique needs of Maxim’s customers while delivering on business goals and objectives. She heads up a digital team and takes the lead in driving changes to bring about digital transformation to the workplace and services across the group.
Meanwhile she is responsible for external digital distribution partnership for the group. With a deep understanding of digital ecosystems, and well combined with her capability and expertise in brand marketing and digital business, she has made and will continue to drive Maxim’s digital transformation. Before her relocation to Hong Kong, she had taken various executive roles in Alibaba.
Mr. Mario Chow is an experienced professional in cross-border Chinese digital marketing with extensive expertise in sales, business development, account management and backend operations. Mario has served clients across various industries, including travel, hospitality, retail, finance, education, gaming, etc. His focus has been on enhancing brand presence, driving customer engagement, and achieving business growth through digital media platforms.
Daniel Chan is the CEO and Founder of JoJo Ventures, a next-generation AI creative studio pioneering the future of storytelling. Under his leadership, JoJo Ventures has completed 100+ projects spanning film, TV, commercials, and diverse content, and has achieved notable recognition including Runway Creative Partner status, PolyVerse Bronze Award, and extensive media coverage across SCMP, TVB, RTHK, Yahoo!, and other leading outlets worldwide.
A serial entrepreneur and angel investor in AI, web3, and fintech sectors, Daniel currently serves as an Advisor to Hailstone Labs and is an active member of the CityUHK Foundation and Lions Club of Huaxia Hong Kong. His entrepreneurial track record includes guiding AI x Web3 projects at Hailstone Labs to secure multi-million dollar funding and serving as Ex-CTO of Wombat Exchange, where he led financial platform development that raised over US$10 million.
Natalie Lee is senior luxury fashion executive with over 20 years of experience driving growth, innovation, and transformation across Asia Pacific. She is currently Vice President of Omnichannel & Client Development for Louis Vuitton Sout Asia Pacific, where she leads strategies to elevate client experience, advance digital commerce, and integrate retail and online performance across divers markets.
Prior to Louis Vuitton, Natalie was General Manager of Asia Pacific at Yoox Net-A-Porter Group, overseeing four luxury and fashion platforms with full P&L responsibility. She launched localized Korean and Japanese sites and apps, and led teams across marketing, PR, personal shopping, client relations, site trading, and business analytics.
She previously served as Vice President of Asia Pacific at Vestiaire Collective, where she turned the region into the company’s fastest growing market within six months, and as a Director of Fashion Category at Coupang, where she built the fashion business from ground up and led a CEO-appointed turnaround taskforce. Natalie also held senior leadership roles and Zalora, expanding womenswear portfolio and launching its premium category.
Dominic Law, Neopets CEO, is an accomplished entrepreneur with a track record for creating successful and long-lasting digital experiences. His passion for Neopets began in childhood after moving to Hong Kong from Canada where the platform, as an early form of social media, offered him ways to stay connected with friends and fond memories of whimsical gameplay. Now leading a global team of 50, Dominic focuses on the revitalization of the Neopets IP – from gameplay to real-world interactive brand experiences as well as licensing partnerships and retail merchandising strategy. As a firm believer in the need to infuse modernity into Neopets without sacrificing core tenets of the brand, Dominic has overseen notable game improvements and upgrades, driving more than a doubled increase in monthly active users and a five-year peak in revenue. He aspires to revive the game to its 2000s cultural phenomenon status.
Fiona’s career spans transformative roles, including five impactful years at CHANEL, where she spearheaded marketing for the Fragrance and Beauty Products Division in Hong Kong and Macau. She also held leadership positions at Pandora Jewelry Asia Pacific and Richemont, where she launched new product franchises, drove global brand-building projects, and created campaigns that earned over 20 prestigious Marketing & PR awards.
As a public speaker, Fiona engages her audience with humility, warmth, and professionalism. In her TEDx Talk 2024, “Orchestrating a Life of Growth from Within”, she reflects on overcoming setbacks and personal challenges to emerge stronger and more compassionate. Fiona’s story encourages others to embrace creativity, redefine success, and take bold steps toward meaningful change, guided by courage, innovation, and passion.
Jaslin Goh is the Director of Marketing, Communications and Data at Octopus Cards, responsible for driving growth in digital innovation and ecosystem development for the company.
Jaslin has over 20 years’ experience in commercialisation, management, integrated marketing, branding, management consultancy, data insights, customer experience, innovation design in Hong Kong, Greater China and the Asia Pacific, across a broad spectrum of brands.
Prior to joining Octopus, Jaslin served as the APAC Vice President of Marketing at foodpanda, managing branding performance and growth initiatives across 11 markets in Asia, including Singapore, Hong Kong, Taiwan, and Thailand. Previously, she had also helmed senior roles at HSBC, Virtual bank, Shangri-la Group and more.
Jaslin is also a strong advocate for balancing professional ambition with personal wellbeing, having expressed a renewed focus on family and expanding her scope beyond brand performance and growth marketing into data, AI and loyalty to elevate the digitalization and customer engagement to the next level.
Mami Sakamaki – Director Marketing, Digital and Commercial Enablement at Philip Morris. Experienced marketer and business development professional with working experience in East Asia regional position and various market leadership roles.
Thrives in fast-paced and dynamic environments with passion in consumer centric marketing, digital transformation, and commercial organization development. With a scientific and innovative product portfolio management at the core, have been responsible delivering B2B & B2C integrated brand communication and omni-channel consumer experiences. Advocates fostering values for continuous learning, mutual development of self, teams and among professional communities.
From Tokyo Japan, holds a degree from Tufts University, Boston and Museum of Fine Arts, Boston.
After gaining his degree in psychology from UCLA, Jeffrey Hau returned from Silicon Valley and started his venture to become one of the pioneers in Hong Kong’s social media marketing space. During the years, he spotted the immense momentum of digital platforms and affirmed that traditional advertising knowledge was insufficient in the fast-changing digital era. He thus founded Prizm, a marketing agency with the mission of delivering solutions to brands that seamlessly integrate content creativity and marTech capability.
Terence is a seasoned P&G Brand & Commercial Leader with over a decade of end-to-end marketing experience across Greater China markets. He has a track record of leading regional brand franchise and business delivery in multiple business units including skin care, feminine care and male grooming.
Terence now serves as the Brand Innovation and Operation Director for P&G Hong Kong and Taiwan markets, where he spreadheads corporate media and omnichannel brand building capabilities to unlock new growth potential.
Wee Kee Ng oversees the growth and development of Shangri-La’s loyalty programme and is responsible to drive growth in customer base, increasing business share from the group’s most valuable customers and leveraging global partnerships to drive awareness and incremental business.
Most recently in Apr 2022, Ng launched Shangri-La Group’s Shangri-La Circle, Asia’s latest travel lifestyle platform and rewards program that goes beyond a traditional hotel loyalty program. Shangri-La Circle is a complete transformation of Shangri-La Group’s Golden Circle loyalty programme, and is designed to enrich travel across all consumer touchpoints, including on property, digital & mobile channels, social media content and iconic lifestyle partnerships.
Ng also led key initiatives such as the group’s first co-brand credit card in China and an industry first alliance with Taj’s Inner Circle loyalty programme.
Eric is the VP, General Manager (GCC, EMEA, LATAM) at SleekFlow and a seasoned SaaS sales leader. Prior to joining SleekFlow, he had supervised the APAC business development of the world’s leading cloud-based SaaS. From improving SMB’s shipping experiences to helping retailers to sell on social, he takes pride in his work to building a high-performing sales team and strives to create a work environment where people can flourish.
Gary Liu is the Co-Founder & CEO of Terminal 3, a company building Web3’s most advanced decentralised identity and data platform. He also chairs Web3 Harbour, an industry body driving adoption of the decentralised internet across Asia, and serves on the Hong Kong Government’s Web3 Task Force and the ICT Services Advisory Board. Previously, Gary was CEO of the South China Morning Post, where he led its digital transformation, expanded global reach, and built new revenue streams. He also served as CEO of Digg, Head of Labs at Spotify, and held senior roles at AOL and Google. Gary was the Founder and Board Director of Artifact Labs, a historical NFT company. Recognised globally, he is a World Economic Forum Young Global Leader, former chair of WAN-IFRA Asia Pacific, and a past INMA board member. His work has been featured in The Wall Street Journal, Nikkei Asian Review, and Tatler Asia.
Maria Bien is the Marketing Lead at The Academïcs Group, where she oversees brand strategy, CRM transformation initiatives, and omnichannel marketing across its award-winning F&B brands, The Coffee Academïcs and Ninetys. With vast experience spanning the FMCG and F&B sectors, Maria has a proven track record of transforming customer journeys through integrated digital experiences, data-driven personalization, and strategic brand storytelling. Her leadership has been instrumental in driving both online and offline engagement, forging high-impact partnerships, and pioneering CRM-led loyalty programs that deliver measurable growth and retention.
Prior to this, Maria served as Head of Marketing at Flash Coffee, where she led regional marketing initiatives, rolled out CRM innovations, and drove vertical expansion efforts that accelerated brand presence and customer acquisition. Maria is driven by a passion for shaping the future of digital marketing, where technology, creativity, and human insight converge to craft deeply personalized, meaningful brand experiences that resonate at every touchpoint and scale with purpose.
Birgitta Tam is the Head of Customer Digital Experience and Innovation at The Hong Kong Jockey Club, where she leads the customer-centric digital strategy and transformation for over 2 million customers, achieving 90% of turnover through digital channels.
Her work spans the entire customer journey—from acquisition and onboarding to engagement and loyalty—ensuring a seamless and impactful end-to-end experience across all touchpoints.
With over a decade of success as a digital experience strategist, Birgitta has spearheaded numerous innovative initiatives to elevate the omni-channel experience. Leveraging cutting-edge technologies such as AI, Fintech, and data analytics, she has driven advancements in eCommerce, content strategy, and loyalty programs, consistently delivering value and innovation in the digital landscape.
Ryan is the Executive Director and producer of the content business – animation, mobile app, and online game – seasoned through various project launches and operations in Korea and the global market for over 20 years. He has an extensive knowledge and experience in the content industry, building networks and co-working with internal and external stakeholders. At the Pinkfong Company, he has produced 3 seasons of The Baby Shark Big Show! with Nickelodeon and produced more than 1,000 songs and stories including the viral ‘Baby Shark’ video, which has garnered over 15 billion views as YouTube’s the No.1 most watched video. He also provides cross-functional management; direct 46 employees across local subsidiaries and global business. Ryan also launched the first-ever North American tour ‘Baby Shark Live’ and produced an animated TV series, Pinkfong WonderStar in South Korea. Ryan directs Pinkfong’s brand marketing, while spearheading licensing business and diversification of content distribution channels.
Flora Tsui oversees Toys “R” Us Asia’s marketing, consumer engagement and eCommerce functions across a portfolio of Asian markets, including Japan, China, Hong Kong, Malaysia, Singapore, Thailand, and Taiwan.
Before joining Toys “R” Us, Tsui worked in the FMCG, retail, and entertainment sectors, accumulating nearly two decades of diverse experiences.
As the Director of Marketing at Hong Kong Disneyland, she drove strategic initiatives across markets. Her roles prior to Disneyland, including her leadership positions at British American Tobacco and impactful contributions at Johnson & Johnson and Samsung Electronics, underscore her capability to revitalise brands and spearhead successful market strategies.
Kevin Tsang is a seasoned marketing professional with over 18 years of solid B2B and B2C marketing experience from Hong Kong, and Asia Pacific regional roles. He has helped a number of companies in advancing their digital efforts and developing their customer acquisition strategy.
He is a passionate and result-driven marketer that focuses in building sustainable customer relationships and driving marketing efficiency. Prior to joining WeLab Bank, he has held senior management roles at a number of local and MNCs including Blue, MoneyHero, Mercer, UA Finance, Duff & Phelps, National Australia Bank, and Ernst & Young.
With a proven track record in driving growth and innovation, Phoebe has held key executive positions in media and finance. Her academic credentials include degrees from Communication University of China, Peking University, and Cheung Kong Graduate School of Business, providing her with a solid foundation in business strategy and leadership in finance industry.
Rezwana Manjur has close to a decade of experience under her belt, first joining MARKETING-INTERACTIVE in 2012 as a journalist. Over the years, she has risen through the ranks in the newsroom, working across markets such as Singapore, Malaysia, Indonesia, the Philippines and Hong Kong. During her time with MARKETING-INTERACTIVE, she has interviewed several high-profile individuals, from Sir Martin Sorrell to Gary Vaynerchuk and Russell Simmons.
In her current role, she oversees the overall direction for the MARKETING-INTERACIVE brand working closely with the editorial, production and commercial teams across online, new media, print, social and events. She also oversees MARKETING-INTERACTIVE’s branded content division to ensure editorial integrity in all of the content produced, while fostering close collaboration with clients.
When she’s not writing and editing, she is also a familiar face to many of MARKETING-INTERACTIVE’s audiences, hosting the brand’s awards and conferences.
Karen Wong is the deputy editor for MARKETING-INTERACTIVE where she focuses on North Asia regional news and trends in advertising, marketing, business and economy.
Wong has over seven years of experience in the media industry, covering a slew of verticals from politics to current affairs and business. She has extensive experience working on both print and online platforms. Wong is in charge of driving editorial and social media content for MARKETING-INTERACTIVE’s North Asia audience.
Wong also represents the MARKETING-INTERACTIVE brand at many leading industry events and interviews high profile industry players across North Asia. As a multi-lingual journalist, Wong also worked for Hong Kong Economic Journal and East Week before joining Lighthouse Independent Media. In her previous experience, she gained considerable knowledge of the Hong Kong market, where she harnessed her passion for writing and creating in-depth content for readers.
Vanessa Yuen is the journalist for MARKETING-INTERACTIVE where she focuses on daily news and trends in advertising, marketing, business and economy for the North Asia market.
Yuen has a great passion for journalism and the media industry, and she had showcased her excellence in news hunting and news writing during her time at MARKETING-INTERACTIVE. Yuen is also involved in generating ideas for editorial and print content for MARKETING-INTERACTIVE’s North Asia audience.
Prior to MARKETING-INTERACTIVE, she honed her skills with Now TV where she developed her passion for writing business and marketing-related content for readers.