Agenda
15 October 2025
8:30 AM
Networking and registration
8:50 AM
Opening remarks
9:00 AM
[Opening fireside chat]
When machines learn, marketers optimise: Harnessing AI-driven precision in the attention economy
- Maximise marketing impact by using AI to optimise media spend, unify fragmented data, and unlock deeper customer insights, turning complexity into clarity.
- See how top brands are navigating Indonesia’s complex digital and consumer landscape by using AI to streamline workflows, break down silos, and make smarter, faster decisions in real time.
- Elevate performance with purpose by combining machine-driven precision with human creativity, cultural nuance, and strategic thinking, ensuring AI-led campaigns resonate with relevance, not just efficiency.
9:30 AM
[Case study]
Discoverability decoded: Reimagining visibility in the age of AI-enhanced search
- How AI tools can be harnessed to automate and evolve SEO strategies, ensuring discoverability across platforms, from search engines to super apps, marketplaces, and voice assistants.
- Optimising for emerging behaviours shaped by generative search, app-based discovery, and algorithm-driven content recommendations to maintain visibility and relevance.
- Aligning content, keywords, and platform strategies to build a unified search presence; enabling brands to stand out across every digital touchpoint.
10:00 AM
[Panel discussion]
Optimisation at scale: Powering performance in a new digital era
- Uncover how Indonesia’s marketers are navigating a rapidly digitalising and uncertain landscape, where consumers expect seamless interactions across every touchpoint.
- How unifying data across platforms is essential to unlock insights, guide digital strategies, and enable smarter, faster decision-making at every stage of the funnel.
- Learn why top brands can bridge systems and signals to design adaptive, high-impact journeys that blend speed, relevance, and real-time responsiveness both online and offline.
10:30 AM
Networking break
11:00 AM
[Case study]
From multichannel to moment-aware: Designing omnichannel journeys that think in real-time
- Presence ≠ performance – why being on every channel isn’t enough and how to prioritise platforms based on behaviour, intent signals, and opportunity windows.
- Mapping micro-moments across search, social, chat, offline and app and how brands are sequencing content, offers, and service to align with them.
- How teams are syncing martech, first-party data, and AI to enable real-time personalisation and seamless transitions across touchpoints.
11:30 AM
[Case study]
Signals to strategy: Designing O2O journeys that convert
- Connect data across online and offline touchpoints to eliminate fragmentation, simplify complex customer journeys, and build a complete 360° customer view.
- Leverage first-party data and CX signals to anticipate customer needs, streamline interactions, and deliver hyperrelevant recommendations at every step.
- Rethink CRM and hyper-personalisation strategies to ignite engagement, unlock new audience segments, and orchestrate seamless omnichannel journeys that drive loyalty and long-term growth.
12:00 PM
[Panel discussion]
Cracking the code of social commerce in a world of seamless journeys and smart experience stacks
- How brands are collapsing the funnel inside chat, social, and live-stream environments, turning attention into action in a single scroll.
- Using in-platform data and behavioural cues to deliver hyperrelevant offers that resonate in real time, without leaving the ecosystem.
- Rethinking assets for algorithmic surfaces, where motion, messaging, and micro-moments drive measurable conversion lift.
12:30 PM
Networking lunch
1:30 PM
[Panel discussion]
The relevance revolution: Rebooting influencer strategy for the digital now
- Discover how influencer strategies have been redefined to prioritise relevance over reach, focusing on creators who cut through ad fatigue, embody authenticity, and truly connect with Indonesian audiences.
- Learn how to foster trust through value-aligned partnerships, transparent disclosures, and storytelling that resonates far beyond a single post or promo code.
- Explore how teams are crafting short-form content that feels native, not forced, and how they’re measuring success across the full funnel, from engagement to conversions.
2:00 PM
Power hour
Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.
[Case study]
Ready, set, scroll! How shoppertainment and live commerce is redefining the shopping experience in Indonesia
- Learn how leading brands are designing content-first experiences that go beyond static product pitching by blending high-energy livestreams, UGC, and creator-led storytelling into formats that entertain, engage, and convert in real time.
- Discover how Indonesia’s shoppertainment boom is turning scrollable moments into seamless shoppable journeys, where personalisation meets platform-native performance.
- Explore how teams are integrating live commerce and shoppertainment into their wider marketing stacks, creating connected ecosystems where entertainment fuels action and drives measurable outcomes.
[Case study]
The cookie cliffhanger: A marketer's imperative for thriving in a cookie-lite world
- How to set up systems to collect, analyse, and activate data directly from your customers through channels you control whether it’s your website, apps, CRM systems, or loyalty programmes.
- Engage your customers in transparent ways that invite them to voluntarily share information about their preferences and behaviours.
- In a cookie-lite world, direct engagement with your audience will become your most powerful tool. Foster strong, trust-based relationships that allow you to gather insights in a transparent, ethical way.
[Case study]
From streets to streams: The new frontier of programmatic DOOH and cross-channel integration
- Unlock new levels of scale and precision by blending physical reach with programmatic strategy and AI-driven audience insights.
- Transform traditional media from legacy to leverage through smart automation and data-driven audience understanding.
- Elevate audience engagement with real-time data fusion and AI-powered cross-channel orchestration for dynamic, context-aware experiences.
3:00 PM
Networking Break
3:30 PM
[Case study]
Next-gen loyalty: Shaped by personalisation, powered by automation, grounded in sustainability
- Harnessing hyperpersonalisation and AI-driven automation to create seamless, meaningful loyalty experiences that adapt in real time to individual customer behaviours.
- Integrating sustainable practices and values into loyalty programs to meet the rising demand for purpose-driven brand relationships.
- Leveraging data and technology to unlock new loyalty segments and craft omnichannel journeys that drive long-term engagement and advocacy.
4:00 PM
[Panel discussion]
ROI by design: How Indonesia’s marketing leaders are balancing spend, tech and impact
- Discover how marketing leaders are rebalancing spend across brand, performance, and platforms, navigating tighter budgets, shifting customer behaviour, and growing pressure to prove impact at every stage of the funnel.
- Learn how brands are aligning creative, media, and martech investment to maximise working spend, justify acquisition costs, and unlock stronger returns.
- Explore how full-funnel attribution, media mix modelling, and smarter budget planning are helping marketers spend with precision, and making every dollar work harder in a changing economy.
4:30 PM