Agenda
15 October 2025
8:30 AM
Networking and registration
8:50 AM
Opening remarks
9:15 AM
[Opening fireside chat]
From clicks to connections: Making influencer collaborations count in a cluttered space
- Transcending mediums and embracing new age storytelling through social content
- Build trust by forming genuine influencer partnerships that authentically represent your brand and create long term positive associations
- Boost engagement with tailored short-form video strategies, while focusing on key metrics to measure and prove campaign effectiveness.
Nicky Tirta
Actor and Content Creator
10:00 AM
[Panel discussion]
Optimisation at scale: Powering performance in a new digital era
- Uncover how Indonesia’s marketers are navigating a rapidly digitalising and uncertain landscape, where consumers expect seamless interactions across every touchpoint.
- How unifying data across platforms is essential to unlock insights, guide digital strategies, and enable smarter, faster decision-making at every stage of the funnel.
- Learn why top brands can bridge systems and signals to design adaptive, high-impact journeys that blend speed, relevance, and real-time responsiveness both online and offline.
Moderator:
Soren Beaulieu
Regional Content and Strategy Director
MARKETING-INTERACTIVE
Speakers:
Felicia Kawilarang
Founder and CEO
Ryse and Shyne
Budiman Rusly Djohari
Chief Data and Analytics Officer
Sequis Life
Nucki Prasatia
VP, Marketing Intelligence
XLSMART Telecom
10:30 AM
Networking break
11:00 AM
[Case study]
Unlocking growth through Agentic AI: Exploring the next wave of consumer engagement in Indonesia
- How AI agents can be used to harness real-time signals to anticipate customer needs and behaviour
- Explore how Agentic AI can be used to deliver hyper-personalised content, offers and timing across every touchpoint
- Discover how AI can power consistent, high-impact customer experiences, freeing teams to focus on strategy
Surya Adhi Saputra
Head of Digital and Technology for Indonesia, Philippines and Thailand
Haleon
11:30 AM
[Panel discussion]
Cracking the code of social commerce in a world of seamless journeys and smart experience stacks
- How brands are collapsing the funnel inside chat, social, and live-stream environments, turning attention into action in a single scroll.
- Using in-platform data and behavioural cues to deliver hyperrelevant offers that resonate in real time, without leaving the ecosystem.
- Rethinking assets for algorithmic surfaces, where motion, messaging, and micro-moments drive measurable conversion lift.
Moderator:
Rezwana Manjur
Editor-in-chief
MARKETING-INTERACTIVE
Speakers:
Grace Surya
Marketing Director
Jiwa Group
Kartika Guerrero
Senior Vice President of Media
Indosat Ooredoo Hutchison
Iskandar Siva
Director of Global Experimentation and Growth
ParagonCorp
12:00 PM
Networking lunch
1:00 PM
[Panel discussion]
The relevance revolution: Rebooting influencer strategy for the digital now
- Discover how influencer strategies have been redefined to prioritise relevance over reach, focusing on creators who cut through ad fatigue, embody authenticity, and truly connect with Indonesian audiences.
- Learn how to foster trust through value-aligned partnerships, transparent disclosures, and storytelling that resonates far beyond a single post or promo code.
- Explore how teams are crafting short-form content that feels native, not forced, and how they’re measuring success across the full funnel, from engagement to conversions.
Moderator:
Soren Beaulieu
Regional Content and Strategy Director
MARKETING-INTERACTIVE
Speakers:
Berlian Dewirani
Head of Media and Digital
Beiersdorf Indonesia
Wolga Setyanto
Head of Media and Digital
Kalbe Nutritionals
1:30 PM
[Case study]
When faith meets foresight: Harnessing AI to power meaningful engagement
- Discover how Muslim Pro is using AI to deeply understand their global Muslim community, by going beyond efficiency to deliver hyper-relevant app experiences and campaigns.
- How AI streamlines complexity by unifying fragmented data and optimising workflows to power seamless in-app experiences and campaigns
- Explore how to balance machine-driven precision with human insight and empathy, ensuring every AI-powered experience resonates with purpose, not just performance
Nafees Khundker
Group Managing Director and CEO
Muslim Pro
2:00 PM
[Case study]
Signals to strategy: Designing O2O journeys that convert
- Connect data across online and offline touchpoints to eliminate fragmentation, simplify complex customer journeys, and build a complete 360° customer view.
- Leverage first-party data and CX signals to anticipate customer needs, streamline interactions, and deliver hyperrelevant recommendations at every step.
- Rethink CRM and hyper-personalisation strategies to ignite engagement, unlock new audience segments, and orchestrate seamless omnichannel journeys that drive loyalty and long-term growth.
Steven Wiratomo
Head of Digital Business Unit
Garudafood
2:30 PM
Networking Break
3:00 PM
[Case study]
From disease diagnostics to demand creation: Unlocking B2B precision marketing in aquaculture
- Addressing fragmentation by driving engagement with localised and actionable strategies across diverse aquaculture communities
- Shifting from awareness to adoption by building trust, driving conversion and fostering loyalty through precision, community-driven and region-specific campaigns
- Turning data into growth by powering segmentation, hyper-local campaigns, and national insights that scale B2B impact
Revata Utama
Founder and CEO
Nusantics
3:30 PM
[Panel discussion]
ROI by design: How Indonesia’s leaders are balancing spend, tech and impact
- Discover how leaders are rebalancing spend across brand, performance, and platforms, navigating tighter budgets, shifting customer behaviour, and growing pressure to prove impact at every stage of the funnel.
- Learn how brands are aligning creative, media, and martech investment to maximise working spend, justify acquisition costs, and unlock stronger returns.
- Explore how full-funnel attribution, media mix modelling, and smarter budget planning are helping marketers spend with precision, and making every dollar work harder in a changing economy.
Moderator:
Rezwana Manjur
Editor-in-chief
MARKETING-INTERACTIVE
Speakers:
Mayank Singh
CMO and Head of Centre of Excellence and Experience (CExE)
Domino’s Pizza Indonesia
Juliana Cen
Managing Director
HP Indonesia
4:00 PM