Agenda
3 October 2024
8:30 AM
Networking and registration
9:00 AM
[Opening keynote]
Road map to success: Navigating the path forward for a digital economy
- Understand how Indonesia’s digital landscape has evolved, and identify the emerging trends using data-driven insights.
- Discover the impact of GovTech Indonesia in scaling-up its digital transformation office (DTO) with cutting-edge technologies such as AI, advanced sensing, and blockchain, and how brands can leverage this journey of accelerated digital growth.
- Unpack Indonesia’s Digital Vision 2045 and what this means for marketers.
9:30 AM
[Case study]
Supercharging ad performance: Unlocking AI’s impact on digital advertising
- Examine the implications to the advertising landscape as new AI-powered technologies emerge and older technologies such as the third-party cookies phase-out.
- Learn the strategies brands can employ to effectively integrate AI-powered technologies into the creative process and campaigns, while adhering to the enduring principles of marketing.
- Get a fast-paced look into how brands can make the most of advertising’s evolution to optimise campaigns, supercharge business, and deliver sustainable business impact.
10:00 AM
[Case study]
Enter the ‘cookiepocalypse’: Why leveraging first-party data to enhance loyalty programmes is marketing’s next growth engine
- Discuss the necessity of integrating user-friendly systems and alternative reward structures in loyalty programmes for brands to enhance customer retention and satisfaction in light of increasing privacy restrictions.
- Craft robust first-party data strategies and customer loyalty programmes that integrate data collection, segmentation, governance, and analysis.
- Grasp the evolving privacy laws, anticipate necessary changes, and build a strong foundation in personalisation content.
Rajesh Grover
Group VP – Digital & Omnichannel
Kanmo Group
10:30 AM
Networking break
11:00 AM
[Panel discussion]
Impact catalysts: Fostering creativity and virality with micro-influencers
- Discover how to create marketing campaigns that reach a broader audience, enhancing the chances of achieving virality.
- Hone in on the invaluable insights and analytics which will support data-driven decisions that will ensure campaigns reach their full potential.
- Promote authentic engagement by co-creating content that integrates with the unique style of the brand’s message.
Panellists:
Edwin Sugianto
Chief Operating & Marketing Officer
AXA Insurance Indonesia
Riescha Puri Gayatri
Marketing Director
Fonterra
Jessica Setiawan
Marketing Director
Multi Bintang Indonesia (HEINEKEN)
11:30 AM
[Case study]
Dismantling data silos: The key to a unified customer view
- Assert the importance of breaking down data silos for brands to achieve a comprehensive 360-degree view of customers.
- Emphasise the role of data portability, governed self-service access, and the implementation of a holistic knowledge management system in breaking down data silos.
- Delve into the critical role of change management, fostering a collaborative organisational culture in ensuring a smooth transition to a unified data system.
12:00 PM
[Case study]
SEO at scale: Unlocking the power of AI in keyword research
- Assess how AI-driven tools are revolutionising keyword research in Indonesia’s digital marketing landscape, offering deeper insights into search intent and semantic relevance.
- Highlight the potential of AI in identifying long-tail keywords and optimising content to target specific niches and improve organic traffic.
- Comprehend AI’s role in SEO and how it can help brands stay ahead of the curve, ensuring businesses remain competitive in a rapidly evolving digital environment.
12:30 PM
Networking lunch
1:30 PM
[Panel discussion]
Navigating the era of misinformation: Building trust through transparency and authenticity
- Shed light on the increasing consumer concern regarding data privacy, and the importance of using first-party data responsibly to adequately strike a balance between privacy and personalised interactions.
- Ponder the heightened state of consumer awareness and active fact-checking behaviours spurred by the spread of misinformation and ‘fake news’ and how this affects brands.
- Underline the significance for brands to adopt proactive transparency, authenticity, and two-way communication in building customer trust.
Panellists:
Fauzan Akbar
Country Digital & Ecommerce Lead
Bayer
Citra Ramadhani
Head of Marketing Tech & Consumer Data
Nestlé Indonesia
Marina Frisca
Head of Marketing & Demand Generation Digital Appliances
Samsung Electronics Indonesia
2:00 PM
[Case study]
Artificial empathy: Bridging the human-AI gap in delivering exceptional experiences
- Examine the concept of artificial empathy in AI applications, understanding its potential to enrich the customer experience and increase satisfaction, trust, and loyalty towards brands.
- Gain insights into how artificial empathy can enhance both the affective and social aspects of the customer experience.
- Recognise how to fully incorporate AI into a cohesive brand experience that resonates with customers on an emotional and social level.
2:30 PM
[Case study]
Leveraging playful interactions: Unlocking the future of user engagement with personalised and data-driven Gamification
- Unravel how the integration of personalisation and data-driven tactics in gamification can significantly elevate user engagement with brands.
- Analyse the impact of social and collaborative gamification strategies to amplify user engagement, generate user-generated content, and promote viral marketing.
- Probe the transformative potential of extended reality in gamification, exploring how technology can create highly realistic and engaging user experiences.
3:00 PM
[Case study]
From screen to cart: Tackling next-level commerce with live shopping
- Learn the difference between shoppable video and live shopping.
- Uncover how live shopping enables brands to better their social commerce strategies and improve the customer experience while growing revenue streams.
- Bridge the gap between social media platforms and brand websites to create seamless experiences, and explore the future of social commerce in Indonesia.
3:30 PM
Networking break
4:00 PM
[Case study]
One platform to rule them all: Connecting the customer journey with omni-channel messaging
- Utilise omnichannel messaging to boost conversions by harnessing the power of multimedia content to provide a unified, engaging customer experience.
- Leverage detailed reports and data-driven insights to fine-tune omnichannel messaging strategies, ensuring effective and targeted customer interactions.
- Discuss how the integration of multiple messaging channels into CRM and support applications accelerates customer interaction and boosts loyalty.
Yustiar Rizawan
Head of Digital and Marketing Communication
Bluebird Group
4:30 PM
[Panel discussion]
Route to ready: Industry 5.0 and the future-ready CMO
- Examine the potential role of Industry 5.0 in redefining the CMO’s responsibilities, leveraging data-driven strategies to deliver customer-centric solutions in a hyper-personalised marketplace.
- Consider how CMOs can navigate the shift towards Industry 5.0, focusing on the critical need for agility, continuous learning, and collaboration across organisational silos to drive innovation and create value.
- Highlight the ethical considerations and challenges associated with Industry 5.0, emphasising the CMO’s role in promoting transparency, trust, and responsible use of technology while advancing business goals.
Panellists:
Daniel Hagmeijer
Chief Marketing Officer, Southeast Asia
MAP Active
5:00 PM