Networking and registration

Opening remarks

[Opening keynote]

Where is the new homepage? Winning discovery across search, social and AI-generated results

• Understand where discovery now begins as younger audiences turn to TikTok and ChatGPT for recommendations over traditional search.
• Reveal how AI Overviews and zero-click results are reshaping visibility for brands still focused on conventional rankings.
• Redefine the SEO playbook by building the signals, authority and relevance brands need to be recommended across platforms.

[Panel discussion]

The efficiency gap: Putting AI to work across content, targeting and optimisation

• Reveal the gap between AI ownership and real efficiency, as marketing teams continue to operate in disconnected tool silos.
• Demonstrate how AI performs across content, segmentation and optimisation, and where integration breaks down.
• Define what closes the efficiency gap, from AI literacy and workflow design to connected tools and systems.

Networking break

[Case study]

Is your data foundation holding your AI impact back?

• Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI’s ability to deliver reliable marketing outcomes.
• Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.
• Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.

[Panel discussion]

The feed is the store: D-commerce, live selling and the new purchase journey

• Decode the behaviour behind why consumers now discover, trust and buy through content-led shopping moments.
• Unpack the brand challenge of competing in a format where entertainment, influence and conversion happen at once.
• Discover the commercial mechanics behind live selling, creator partnerships, shoppertainment production and performance measurement.

[Case study]

From search to sales: Mastering cross-platform user journey to drive meaningful business outcomes

• Understand how consumer discovery is shifting from brand visibility to brand audit
• Learn how to map cross-channel customer journeys from building consumer credibility to driving conversion
• Deploy marketing strategies that deepen brand trust and influence buyer decisions

Networking lunch

[Case study]

Omnichannel CX: Turning fragmented touchpoints into seamless customer journeys

• Pinpoint where gaps between online, offline, marketplace and owned channels create friction that hurts conversion and loyalty.
• Question whether brands have the data, team alignment and platform integration needed to deliver connected customer experiences.
• Benchmark what strong omnichannel execution looks like in practice, from customer handoffs to daily operational decisions.

[Panel discussion]

From mass reach to micro-trust: Building credibility and conversion in Indonesia’s influence economy

• Track the shift from macro-influencer reach to micro-creator trust, and what it means for how brands brief, select and measure influence.
• Test whether current influencer strategies are built for conversion or just awareness, and where the gap between the two is costing brands most.
• Map how peer validation has become a primary purchase signal in this market.

[Case study]

Physical touchpoints, digital outcomes: Rethinking O2O for the connected consumer

• Learn why brands are reinvesting in physical experiences, from activations and OOH to in-store and events.
• See how DOOH is evolving from static placement into a dynamic, data-connected channel that bridges physical presence with digital targeting.
• Discover what digitally amplified physical experiences deliver, from footfall and engagement to attribution and sales.

Networking break 

[Case study]

Personalisation that pays: Harnessing first-party data to drive repeat purchase and revenue

• Differentiate between personalisation that feels relevant and personalisation that changes purchase behaviour.
• Evaluate how first-party data from owned channels, CRM and direct relationships can deliver timely, relevant experiences.
• Calculate how post-conversion personalisation can support repeat revenue, especially when retention costs less than acquisition.

[Closing panel discussion]

Playing the long game: Shaping brands for relevance, trust and measurable growth

• Confront the gap between how Indonesian consumers behave in 2026 and the brand strategies still trying to catch up.
• Weigh the structural pressures — tighter budgets, platform fragmentation and squeezed middle-class spending — reshaping where and how brands compete.
• Assess what relevance and trust genuinely demand from marketers when reach alone no longer converts.

End of conference