Felicia Kawilarang

Founder and CEO

Ryse and Shyne

Felicia Kawilarang is an entrepreneur, brand builder, and former chief marketing officer of Halodoc, where she helped scale the company from its seed stage to raising $250M up to Series D. With over a decade of experience in marketing and growth, Kawilarang has led teams across healthcare, tech, and creative industries, shaping strategy, branding, and fundraising narratives.

In 2025, she launched Ryse and Shyne, a community-driven athleisure and wellness brand aimed at empowering women and shifting perspectives on mental health and holistic well-being in Indonesia. Passionate about building movements that combine impact with aspiration, Kawilarang continues to create platforms that blend lifestyle, wellness, and empowerment. She has also shared her journey of resilience and reinvention through media, podcasts, and community events, inspiring others to rise beyond personal transitions and embrace new beginnings.