Grace Surya

Marketing Director

Jiwa Group

Grace Surya is the marketing director at Jiwa Group, where she spearheads end-to-end marketing and brand strategy across the company’s dynamic F&B portfolio. With a proven track record across industries, from tech startups to FMCG, media, luxury tourism, and retail, Surya brings a unique cross-sector perspective to every brand she builds.

Before joining Jiwa Group, she led marketing efforts for well-known names such as Flash Coffee, Grab, Uber, ALVA, Home Credit, Tourism New Zealand, Coca-Cola and Quicksilver across two decades. Whether it’s launching digital-first strategies or scaling brand presence, Surya consistently blends creative thinking with data-driven execution to engage Indonesia’s Millennial and Gen Z audiences.

Agile, culturally attuned, and laser-focused on growth, she is now charting Jiwa Group’s next chapter, driven by digital innovation, customer closeness, and a bold vision for brand-led transformation in Indonesia’s evolving F&B landscape.