Pramita Sari

Head of Marketing, Asia Pacific Auto Sales Division

BYD Indonesia

Pramita Sari is head of marketing, for the Asia Pacific auto sales division at BYD Indonesia, bringing nearly two decades of experience across marketing, communications, branding, public relations and business leadership.

Prior to joining BYD, Sari served as general manager of marketing and communications at Mazda Indonesia. She also spent close to nine years with Parador Hotels and Resorts, where she rose to director of corporate communications. Earlier in her career, she held marketing communications roles with leading hospitality brands including The Trans Luxury Hotel, Mercure Convention Center Ancol, Aryaduta Hotel Semanggi and Le Méridien Jakarta.

Across the automotive and hospitality sectors, Sari has developed and executed integrated marketing and communications strategies from end to end, with experience spanning brand positioning, campaign development, strategic communications and cross-functional leadership. A collaborative and people-focused leader, she is also experienced in building and mentoring high-performing teams while navigating complex projects and multiple stakeholders in fast-moving environments.