Sonny Sundania

Head Of Multichannel (Digital Commerce and Commercial)

JD Sports Indonesia

Sonny Sundania is a seasoned digital commerce and omnichannel leader with over 15 years of experience spanning retail, merchandising, category management and e-commerce. Known for connecting commercial strategy with customer experience, she brings a unique end to end perspective on how brands can turn technology, data and AI into meaningful business impact.

As head of multichannel at JD Sports Indonesia, she leads the digital commerce ecosystem across Brand.com, marketplaces, CRM, digital marketing and retail, driving sustainable growth through a connected omnichannel approach. Her work focuses on closing the gap between technology capability and commercial execution—bringing together content, targeting and optimisations to create more relevant customer experiences and profitable growth.