Agenda

30 October 2025

8:00 AM

Networking and registration

8:50 AM

Opening remarks

9:00 AM

[Opening fireside chat]
Malaysia’s silicon race: Leapfrogging into the next wave of the customer journey transformation
  • Navigating a rapidly digitalising landscape where marketers meet rising consumer expectations for seamless, omnichannel experiences.
  • Unifying data across platforms to unlock deeper insights that drive smarter and faster decisions throughout the entire marketing funnel.
  • Designing adaptive customer journeys that blend speed, relevance, and real-time responsiveness across both online and offline touch-points.

9:30 AM

[Case study]

Next gen campaigns: Breaking new frontiers with AI-driven creation and automation
  • Revolutionising campaign workflows by integrating generative AI tools that blend speed, creativity, and precision like never before.
  • Riding the wave of discovery with AI-powered strategies tuned to emerging platforms.
  • Crafting unified and adaptive campaigns that dynamically respond to real-time data and shifting audience behaviours across all digital touch-points.

10:00 AM

[Panel discussion]

Unlocking intelligence: How AI is reshaping the future of precise and purpose-driven marketing
  • Harnessing AI to move past repetitive tasks, and unlocking strategic, data-driven creativity, that truly connects with audiences.
  • Integrating advanced algorithms with human insights to craft campaigns that balance efficiency with emotional resonance.
  • Elevating marketing outcomes by continuously refining personalised experiences in real time to drive deeper engagement and loyalty.

10:30 AM

Networking break

11:00 AM

[Case study]

From safe bets to bold moves: Recalibrating ROI expectations for marketers in an era of disruption
  • How traditional ROI measurements fall short in capturing the full value of innovative digital campaigns.
  • Discuss new frameworks that balance short-term performances with long-term brand growth and customer loyalty.
  • Delve into how AI, automation, and data analytics can unlock new opportunities for digital marketers to innovate and differentiate.

11:30 AM

[Case study]

Data in motion, experience with intent: Crafting journeys that convert
  • Connecting data across online and offline touch-points to eliminate fragmentation, simplify complex customer journeys, and build a complete 360° customer view.
  • Leveraging first-party data and CX signals to anticipate customer needs, streamline interactions, and deliver hyper-relevant recommendations at every step.
  • Rethinking CRM and hyper-personalisation strategies to ignite engagement, unlock new audience segments, and orchestrate seamless omnichannel journeys that drive loyalty and long-term growth.

12:00 PM

[Panel discussion]

Going live, going viral, going shopping: The next wave of social commerce
  • Demystifying the rise of social commerce, and exploring how platforms such as TikTok and Instagram are transforming into shopping destinations, blurring the lines between content, community, and commerce.
  • Considering the role of influencer marketing when it comes to strategies for leveraging social commerce platforms to engage consumers, building brand communities, and driving sales conversions.
  • Analysing the evolving dynamics of creator economies within social commerce, exploring how brands can partner with influencers, leveraging user-generated content, and creating engaging experiences that foster authenticity and build trust.

12:30 PM

Networking lunch

1:30 PM

[Panel discussion]

Everything, everywhere, all at once: Strategies for omni-personalisation in a multi-everything world
  • Deconstructing the concept of omnichannel marketing and its evolution in the face of increasingly integrated digital and physical experiences.
  • Discussing the role of emerging technologies and platforms in creating cohesive customer journeys that transcend traditional channel boundaries.
  • Embracing innovative approaches to customer engagement that foster brand loyalty and advocacy in a hyper-connected world.

2:00 PM

Power hour  

Across the next 60 minutes three experts will share short sharp talks on key issues affecting marketing professionals today.

[Case study]

The rise of live commerce in Malaysia’s e-commerce playbook
  • We explore how real-time engagement and interactive storytelling are transforming traditional shopping into immersive live experiences that drive instant conversions.
  • Decoding the unique challenges and opportunities in integrating live commerce within Malaysia’s diverse digital landscape and consumer behaviours.
  • Showcasing winning strategies from brands leveraging live commerce to build community trust, boost brand loyalty, and scale sales rapidly.

[Case study]

The cashback generation: Rethinking loyalty in a rewards-obsessed market
  • Unpacking how evolving consumer expectations are reshaping loyalty programmes from simple rewards to integrated and value-driven experiences.
  • Examining the role of cashback and instant gratification incentives in driving repeat purchases and deepening customer engagement.
  • We reveal innovative approaches brands are using to balance transactional rewards with emotional connections that foster long-term loyalty.

[Case study]

Digital underdogs to market movers: SMEs unlocking growth through platforms
  • Highlighting how SMEs are leveraging digital platforms to overcome resource constraints to reach wider and more targeted audiences.
  • Exploring practical strategies for integrating e-commerce, social media, and digital tools to build brand presence and drive growth.
  • Learning actionable insights from SMEs’ journeys, and highlighting strategies that can inspire other brands navigating the digital ecosystem.

3:00 PM

Networking break 

3:30 PM

[Case study]

Beyond the echo chamber: Rehumanising marketing in a machine-led era
  • Challenging the over-reliance on automation by integrating authentic human insights to deepen customer connections.
  • Bridging the gap between data-driven tactics and emotional storytelling to craft campaigns that truly resonate.
  • Empowering marketers to balance AI efficiency with empathy, ensuring technology serves people, not just processes.

4:00 PM

[Panel discussion]
Thriving in the digital ecosystem: CMOs as agents of change
  • We explore how today’s CMOs are redefining their roles from brand guardians to transformation drivers, championing innovation across functions, not just within marketing.
  • Unpacking how CMOs can align data, content, commerce, and tech to build cohesive experiences across platforms while collaborating more closely with CIOs, CX leads, and product teams.
  • Discover how successful marketing leaders are embedding real-time insights, purpose-driven storytelling, and agile experimentation into their decision-making frameworks to stay ahead of change.

4:30 PM

End of conference