Registration

Welcome remarks 

[Opening fireside chat]

From one app to market dominance – the ZUS Coffee growth story

• Capturing how ZUS Coffee’s early digital-native bet became a growth advantage, delivering speed, convenience, and everyday relevance.
• Decoding how a Malaysian homegrown brand identifies market opportunities, adapts to local nuances, and keeps experimentation alive.
• Anchoring rapid expansion in leadership clarity, customer insight, digital transformation, AI possibilities, and a sharper view of marketing’s role.

Speaker:

Moderator:

[Case study]

What happens when marketers become builders? Harnessing AI for real-world solutions

• Empowering marketers to become builders by knowing where to start, what to build, and how to solve real marketing problems with AI.
• Automating performance marketing and internal workflows to accelerate GTM speed and free teams for higher-value decisions.
• Activating real-time campaigns that respond instantly to pricing, demand, and customer behaviour.

Speaker:

[Panel discussion]

Scaling AI beyond the pilot – from campaign tools to marketing infrastructure

• Recognising the gap between AI adoption and readiness, and what it will take to embed it across the marketing stack.
• Identifying specific infrastructure barriers such as fragmented martech, multilingual data, and platform diversity.
• Clarifying data ownership, output governance, and internal capability building.

Panellists:

Moderator:

Networking break

[Case study]

Is your data foundation holding your AI impact back?

• Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI’s ability to deliver reliable marketing outcomes.
• Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.
• Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.

Speaker:

[Panel discussion]

From channel chaos to connected CX: Orchestrating journeys that convert

• Exposing the omnichannel gaps where disconnected teams, metrics, and data create customer friction.
• Discuss how poor CX handoffs drive repeat contacts, cart abandonment, and lost conversions.
• Exploring how high-friction journey moments can expose the commercial case for CX investment.

Panellists:

Moderator:

[Case study]

Driving digital, experience, and lifetime value across the automotive system

• Turning digital interactions into momentum from discovery to showroom and purchase.
• Connecting digital and physical touchpoints to unlock commercial opportunity.
• Leveraging consumer insights to serve evolving life-stage needs with the right mobility solutions across the customer lifecycle.

Speaker:

Networking lunch

[Fireside chat]

Confessions of a former CMO running the CEO playbook

• Rethinking growth through a CEO lens by sharpening focus on commercial outcomes, operational realities, and P&L impact.
• Building stronger business cases for marketing ideas by connecting brand ambition with ROI, customer value, sales priorities, and leadership buy-in.
• Creating a connected growth ecosystem across brand, ops, sales, tech, and AI to scale smarter decisions, stronger customer experiences, and cross-functional execution.

Speaker:

Moderator:

Power Hour

Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today.

Networking break 

[Case study]

Ground ops to digital impact: Five marketing lessons from the outside in

• Breaking down the assumptions and uncomfortable truths that only become obvious when you enter marketing from the outside.
• Learning to balance process, data, and consumer behaviour when shaping strategies and campaigns across different market realities.
• Aligning marketing, sales, operations, and leadership priorities to turn on-ground insights into sharper digital executions.

Speaker:

The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next

• Mapping how shifting consumer expectations, platform behaviours, and economic pressure are reshaping what Malaysian marketers must prepare for by 2027.
• Pinpointing the capability gaps teams need to close – from AI and data fluency to digital operations, commercial thinking, and cross-functional leadership.
• Showing why compounding growth only happens when signals, systems, and leadership move together – and what Malaysian brands need to do now to get there.

Panellists:

Moderator:

Lucky draw

End of conference