Registration

Welcome remarks 

Malaysia’s AI moment: Transforming digital ambition into enterprise impact

• Unpacking Malaysia’s national AI action plan 2026-2030 and what it means for brands, marketing infrastructure, and digital competitiveness.
• Bridging the gap between the national AI ambition and marketing readiness – from enterprise adoption to talent, capability, and execution.
• Reframing AI as a growth priority, and defining what an AI-ready Malaysian brand will look like by 2027.

[Case study]

Ringgit to ROI: Building the AI business case in a performance-first market

• Moving beyond the AI productivity trap by measuring impact through revenue, retention, and growth.
• Addressing the data foundation gap keeping brands stuck in AI experimentation – from fragmented data to weak measurement frameworks.
• Building a CFO-ready case for AI ROI using practical methods such as marketing mix modelling and attribution signals.

[Panel discussion]

Scaling AI beyond the pilot – from campaign tools to marketing infrastructure

• Recognising the gap between AI adoption and readiness, and what it will take to embed it across the marketing stack.
• Identifying specific infrastructure barriers such as fragmented martech, multilingual data, and platform diversity.
• Clarifying data ownership, output governance, and internal capability building.

Networking break

[Case study]

Is your data foundation holding your AI impact back?

• Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI’s ability to deliver reliable marketing outcomes.
• Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.
• Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.

[Panel discussion]

From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up

• Unlocking real-time visibility into campaign performance to identify wins, waste, and optimisation opportunities.
• Optimising spend efficiency with ROAS to measure how well each channel, audience or creative has converted the budget into revenue.
• Elevating decision-making by layering in ROI to assess the true profitability of your campaigns after all costs have been considered.

[Case study]

The “rojak” search: Winning visibility in Malaysia’s mixed-platform discovery market

• Decoding Malaysia’s mixed-platform discovery journey across TikTok, Google, WhatsApp, marketplaces, and AI tools.
• Expanding search beyond SEO by prioritising social search, creator content, and platform-native discovery.
• Strengthening AI-ready visibility with credible and consistently cited brand information across search and AI-generated answers.

Networking lunch

[Panel discussion]

From channel chaos to connected CX: Orchestrating journeys that convert

• Exposing the omnichannel gaps where disconnected teams, metrics, and data create customer friction.
• Discuss how poor CX handoffs drive repeat contacts, cart abandonment, and lost conversions.
• Exploring how high-friction journey moments can expose the commercial case for CX investment.

Power Hour

Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today.

Networking break 

[Case study]

Marketplace to e-commerce: Closing the funnel gap with first-party data

• Diagnosing where and why customers drop off between marketplace discovery and owned e-commerce.
• Identifying the mechanics that pull marketplace browsers into your channel and trigger first-party data capture.
• Building the infrastructure that makes the marketplace-to-eCommerce handoff repeatable and measurable.

The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next

• Mapping how shifting consumer expectations, platform behaviours, and economic pressure are reshaping what Malaysian marketers must prepare for by 2027.
• Pinpointing the capability gaps teams need to close – from AI and data fluency to digital operations, commercial thinking, and cross-functional leadership.
• Showing why compounding growth only happens when signals, systems, and leadership move together – and what Malaysian brands need to do now to get there.

Closing remarks

End of conference