Registration

Welcome remarks 

[Opening fireside chat]

From one app to market dominance – the ZUS Coffee growth story

• Capturing how ZUS Coffee’s early digital-native bet became a growth advantage, delivering speed, convenience, and everyday relevance.
• Decoding how a Malaysian homegrown brand identifies market opportunities, adapts to local nuances, and keeps experimentation alive.
• Anchoring rapid expansion in leadership clarity, customer insight, digital transformation, AI possibilities, and a sharper view of marketing’s role.

Speaker:

Moderator:

[Case study]

Ringgit to ROI: Building the AI business case in a performance-first market

• Moving beyond the AI productivity trap by measuring impact through revenue, retention, and growth.
• Addressing the data foundation gap keeping brands stuck in AI experimentation – from fragmented data to weak measurement frameworks.
• Building a CFO-ready case for AI ROI using practical methods such as marketing mix modelling and attribution signals.

[Panel discussion]

Scaling AI beyond the pilot – from campaign tools to marketing infrastructure

• Recognising the gap between AI adoption and readiness, and what it will take to embed it across the marketing stack.
• Identifying specific infrastructure barriers such as fragmented martech, multilingual data, and platform diversity.
• Clarifying data ownership, output governance, and internal capability building.

Panellists:

Networking break

[Case study]

Is your data foundation holding your AI impact back?

• Examine how incomplete data weakens machine learning, ad optimisation and analytics accuracy, limiting AI’s ability to deliver reliable marketing outcomes.
• Uncover how privacy regulations and cookie restrictions are creating hidden gaps in user behaviour and conversion data.
• Explore how marketers can recover missing data, maintain measurement integrity and create a privacy-compliant foundation for AI-driven growth.

Speaker:

[Panel discussion]

From channel chaos to connected CX: Orchestrating journeys that convert

• Exposing the omnichannel gaps where disconnected teams, metrics, and data create customer friction.
• Discuss how poor CX handoffs drive repeat contacts, cart abandonment, and lost conversions.
• Exploring how high-friction journey moments can expose the commercial case for CX investment.

Panellists:

[Case study]

The “rojak” search: Winning visibility in Malaysia’s mixed-platform discovery market

• Decoding Malaysia’s mixed-platform discovery journey across TikTok, Google, WhatsApp, marketplaces, and AI tools.
• Expanding search beyond SEO by prioritising social search, creator content, and platform-native discovery.
• Strengthening AI-ready visibility with credible and consistently cited brand information across search and AI-generated answers.

Networking lunch

[Fireside chat]

Confessions of a former CMO running the CEO playbook

• Rethinking growth through a CEO lens by sharpening focus on commercial outcomes, operational realities, and P&L impact.
• Building stronger business cases for marketing ideas by connecting brand ambition with ROI, customer value, sales priorities, and leadership buy-in.
• Creating a connected growth ecosystem across brand, ops, sales, tech, and AI to scale smarter decisions, stronger customer experiences, and cross-functional execution.

Speaker:

Moderator:

Power Hour

Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today.

Networking break 

[Case study]

Ground ops to digital impact: Five marketing lessons from the outside in

• Breaking down the assumptions and uncomfortable truths that only become obvious when you enter marketing from the outside.
• Learning to balance process, data, and consumer behaviour when shaping strategies and campaigns across different market realities.
• Aligning marketing, sales, operations, and leadership priorities to turn on-ground insights into sharper digital executions.

Speaker:

The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next

• Mapping how shifting consumer expectations, platform behaviours, and economic pressure are reshaping what Malaysian marketers must prepare for by 2027.
• Pinpointing the capability gaps teams need to close – from AI and data fluency to digital operations, commercial thinking, and cross-functional leadership.
• Showing why compounding growth only happens when signals, systems, and leadership move together – and what Malaysian brands need to do now to get there.

Panellists:

Closing remarks

End of conference