Agenda
7 October 2026
8:00 AM
Registration
8:50 AM
Welcome remarks
9:00 AM
[Opening session]
Malaysia’s AI moment: Transforming digital ambition into enterprise impact
9:45 AM
[Case study]
Ringgit to ROI: Building the AI business case in a performance-first market
10:15 AM
[Panel discussion]
Scaling AI beyond the pilot – from campaign tools to marketing infrastructure
10:45 AM
Networking break
11:15 AM
[Case study]
The “rojak” search: Winning visibility in Malaysia’s mixed-platform discovery market
11:45 AM
[Panel discussion]
From real-time to ROAS to ROI: Reimagining campaign efficiency from the ground up
12:15 PM
[Case study]
Data-led relevance: Converting campaign spikes to personalised tactics that drive loyalty
12:45 PM
Networking lunch
1:45 PM
[Panel discussion]
From channel chaos to connected CX: Orchestrating journeys that convert
2:15 PM
Power Hour
Across the next 60 minutes, three experts will deliver short, sharp talks on the key issues shaping marketing today.
[Case study]
Sharper targeting: The DOOH playbook for smarter, measurable reach
[Case study]
Scrolled, sold, forgotten: Turning commerce-led mediums into a repeatable growth channel
[Case study]
Ground ops to digital impact: Five marketing lessons from the outside in
3:15 PM
Networking break
3:45 PM
[Case study]
Marketplace to e-commerce: Closing the funnel gap with first-party data
4:15 PM
[Panel discussion]
The 2027 growth flywheel: Connecting signals, systems and leadership for what comes next
4:45 PM
Closing remarks
5:00 PM