Catherine Yap

Asia Marketing Director, Chocolate

Mars

Catherine Yap is a senior marketing leader with over 15 years of experience building and transforming some of the world’s most recognised consumer brands across Asia.

Currently leading the chocolate business for Asia at Mars Snacking, Yap drives brand and category growth across diverse markets by bringing together consumer insight, culture, creativity and digital-first demand generation to deliver sustainable business impact.

Prior to Mars, she held leadership roles at Nestlé and L’Oréal, leading brand transformation, innovation and integrated marketing across food and beverage, ice cream and beauty.

Beyond her corporate role, Yap actively contributes to the marketing community as a speaker and juror for leading marketing and effectiveness awards, sharing perspectives on demand generation, modern brand building, women in leadership and next-generation leadership.

She is passionate about ideas that create cultural relevance, meaningful consumer connection and long-term business growth.