Janice Tan

Head of Digital and CRM

Shiseido Malaysia

Janice Tan is a digital marketing and CRM leader with a strong foundation in the digital space, complemented by her early experience in traditional marketing as well. Her career evolution enables her to connect brand-building fundamentals with performance-driven digital execution. She currently leads digital, CRM and PR strategies in the beauty industry, focusing on full-funnel growth across e-commerce, media, data and customer engagement. Known for her analytical mindset and commercial acumen, Tan drives campaigns that balance brand equity with measurable business impact. She is passionate about building integrated ecosystems that strengthen long-term brand value while delivering immediate results.